Weekly Social Scorecard

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Social Media Winners - May 22nd - May 29th, 2012

Every week we are monitoring the most socially engaged companies in the most socially active industries to answer one simple question: Who won the weekly social media battle?

Check back weekly as we analyze social marketing performance and highlight notable performances in our social scorecard!*

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Notable Performances

  • Subway showed a large Facebook fan increase, with their most interactive post being a very simple use of Facebook Questions on Memorial Day. Facebook clearly values Facebook Questions highly in terms of EdgeRank, therefore it is recommended that marketers take advantage of this feature in order to increase engagement.
Beverages - Change in Twitter Following
  • We've previously noted that Southwest Airlines dominates the Airline category in terms of both growth and total fans, and we are not the only ones to notice. New research by business travel experts Lets Fly Cheaper (LFC) declares Southwest Airlines the undisputed ruler of the social atmosphere.
Industry Analysis


Social growth 5.29
View more documents from Mike Lewis
*Social media brands monitored: American Airlines, Delta, Jet Blue, Southwest, United Airlines, US Airways, Adidas, Converse, DC Shoes, Nike, Reebok, DC Comics, Marvel Comics, Burger King, McDonald's, Subway, Taco Bell, Wendy's, Coca-Cola, Dr. Pepper, Monster Energy, Pepsi, Red Bull, Eminem, Lady Gaga, Michael Jackson, Rihanna, Shakira, Oreo, Pringles, Reese's, Skittles, Starburst, Marriott Rewards, Starwood Preferred Guest, Nintendo, Playstation, X-Box

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