Every week we are monitoring the most socially engaged companies in the most socially active industries to answer one simple question: Who won the weekly social media battle?

Check back weekly as we analyze social marketing performance and highlight notable performances in our social scorecard!*

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• American Airlines showed an incredible increase to their Facebook fans. One factor that could have contributed to this was their Bourne Legacy Facebook game. This once again shows the power of combining contests/ giveaways with social media.

• Pepsi's #LivefForNow campaign continues to give them a Twitter boost, and the strong performance is likely to continue as they announced a Live For Now summer partnership with Viacom.

• The video game category has been flat for the last several weeks, but Nintendo scored a Twitter win when they announced their new console at the Electronics Entertainment Expo.