Weekly Social Scorecard

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Social Media Winners - May 29th - June 5th, 2012

Every week we are monitoring the most socially engaged companies in the most socially active industries to answer one simple question: Who won the weekly social media battle?

Check back weekly as we analyze social marketing performance and highlight notable performances in our social scorecard!*

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Notable Performances

Airlines Facebook Change
  • American Airlines showed an incredible increase to their Facebook fans. One factor that could have contributed to this was their Bourne Legacy Facebook game. This once again shows the power of combining contests/ giveaways with social media.
  • Pepsi's #LivefForNow campaign continues to give them a Twitter boost, and the strong performance is likely to continue as they announced a Live For Now summer partnership with Viacom.
Beverages Twitter Change
Gaming Change in Twitter
Industry Analysis


Social growth 6.5
View more documents from Mike Lewis
*Social media brands monitored: American Airlines, Delta, Jet Blue, Southwest, United Airlines, US Airways, Adidas, Converse, DC Shoes, Nike, Reebok, DC Comics, Marvel Comics, Burger King, McDonald's, Subway, Taco Bell, Wendy's, Coca-Cola, Dr. Pepper, Monster Energy, Pepsi, Red Bull, Eminem, Lady Gaga, Michael Jackson, Rihanna, Shakira, Oreo, Pringles, Reese's, Skittles, Starburst, Marriott Rewards, Starwood Preferred Guest, Nintendo, Playstation, X-Box

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