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Social Media Learning

Maximum Success with LinkedIn: Dominate your Market, Build a Worldwide Brand, and Create the Career of Your Dreams

Awareness Exclusive, Download the Introduction for Free

"In short, marketing has been revolutionized. What does this have to do with you? Well, you are marketing a product called You, Inc. You will notice on LinkedIn that the site revolves primarily around people, not companies (there is a section for building a company profile, which we'll examine later). As you market You, Inc. on social media sites like LinkedIn, you need to pay heed to the new rules, because marketing today is a brave new world."

10 Ways to Learn in Style: A Guide to The Year's Best Social Marketing White Papers

10 Ways to Learn in Style

Awareness Exclusive Whitepaper

When the marketplace shifts, experienced marketers look to analysts and researchers to anticipate changes and inform future strategies. To help you understand these important shifts and how they affect marketing, we combed through the juiciest research findings from 2012, pulling out 10 studies and 30 essential takeaways for any successful marketer.

Think Like Zuck: The Five Business Secrets of Facebook's Improbably Brilliant CEO Mark Zuckerberg

Awareness Exclusive, Download the Introduction for Free

"Organizations small and large need intrapreneurs. In an era of constant change, not one single company can afford complacency. True disruption happens when entrepreneurial spirit is alive and well within an organization. And that spirit is cultivated and spread by intrapreneurs—those on the forefront of change, those passionate enough to activate the principles discussed in this book within their own organizations."

Pinterest Power: Market Your Business, Sell Your Product, and Build Your Brand on the World's Hottest Social Network

Pinterest Power

Awareness Exclusive, Download Chapter 4 for Free

"In this chapter you'll hear Jason's story, about how he and his wife, Cinnamon, built their own business, Liberty Jane Clothing. You'll read how they experimented with different social media platforms until one day they stumbled upon the new kid on the block, a crazy new site called Pinterest. And you'll recognize common links with what you might be experiencing with social media, e-commerce, and the rapid pace of change in technology."

160 Amazing Social Media Statistics from the 2012 Presidential Race

The State Of Social Marketing Report: Most Admired Brands

Awareness Exclusive Whitepaper

On Election Day 2008, 1.8 million tweets were sent. Today, that number of tweets is sent every 6 minutes. Both candidates have invested in social media heavily this election, and many feel that social media will have a measureable impact on the outcome of the election. We've found 160 mind-boggling stats around the 2012 Presidential election.

Social Scoring for Marketing Goals

The State Of Social Marketing Report: Most Admired Brands

Awareness Exclusive Whitepaper

One of the challenges of CMOs and Marketing Managers is having to explain their online marketing strategies to other decision makers who may not be as up todate on applications, trends and best practices. While there is now widespread embracing of social media marketing, the term doesn't conjure up a clear image the way print and television marketing does, in spite of the former's explosive growth and ROI potential.

52 Secrets to Marketing Automation Success

The State Of Social Marketing Report: Most Admired Brands

Awareness Exclusive Whitepaper

Marketing Automation, enabling the art and science of finding prospective buyers and engaging them to become loyal customers, is widely discussed but poorly understood. The team at Awareness made it our mission to connect with some of the best and the brightest in the industry to discuss where we are today, what's driving the excitement with Marketing Automation, how social media and mobile are going to impact it, and what 2013 has in store.

The State Of Social Marketing Report: Most Admired Brands

The State Of Social Marketing Report: Most Admired Brands

Awareness Exclusive Whitepaper

Every industry has its leaders and social marketing is no exception. There are several break-away leaders in the space. In our survey, The State of Social Media Marketing, over 460+ marketers weighed in on which companies they believe excel at social. This report outlines those brands and their social properties so you can learn what makes them so effective.

New ROI Famework: The State of Social Media Marketing

Awareness Exclusive Whitepaper

You spoke, we listened; our recent survey showed the #1 challenge in social media is measuring social marketing ROI. The solution to this challenge is detailed in New ROI Framework: The State of Social Media Marketing. Meet social ROMI and social ROMO!

The State Of Social Marketing Report: 7 Major Findings & In-Depth Analysis

The State Of Social Marketing Report: 7 Major Findings & In-Depth Analysis

Awareness Exclusive Whitepaper

As we begin to prepare for the last quarter of 2012 and look forward to 2013, the team at Awareness surveyed 469 marketers from wide varieties of industries, company sizes and levels of social marketing expertise. Respondents came from a cross-section of executives, managers and those who support the social marketing functions within their organizations. The State Of Social Marketing Report: 7 Major Findings & In-Depth Analysis dives into the numbers to detail 7 items with important business value.

The Fusion Marketing Bible: Fuse to Maximize your Marketing

The Tasti D-Lite Way

Awareness Exclusive, Download Chapter 1 for Free

"The soundest strategy you can have is to start with a sound strategy. That may sound silly, but when it comes to social and digital me- dia, most marketing people start with a tool, such as Facebook or Twitter, and try to build a strategy around that tool. Marketing isn't just about the tools, though. You wouldn't assemble your team and say, "We're going to build a strategy exclu- sively around print ads." You'd make print ads part of your overall strategy. In the same way, Fusion Marketing starts with the development of a successful, integrated, and interconnected strategy using tried-and-true traditional marketing and media, social media, and the latest in digital media."

Stand Out Social Marketing: 6 Keys to Rise Above the Noise, Differentiate Your Brand, and Build an Outstanding Online Presence

The Tasti D-Lite Way

Awareness Exclusive, Download Chapter 1 for Free

"... Rachael, who was monitoring Twitter that day, was inundated with negative tweets from weary travelers and was doing her best to resolve as many issues as possible. My tweet represented the lone piece of positive sentiment in a sea of negativity. When she saw it, she clicked through to my profile, went to my blog, learned about my background and concluded I must be hurrying home to see my son. She had singled me out and responded accordingly."

The Tasti D-Lite Way: Social Media Marketing Lessons for Building Loyalty and a Brand Customers Crave

The Tasti D-Lite Way

Awareness Exclusive, Download Chapter 1 for Free

"...Tasti D-Lite found itself at a crossroads of brand renewal and transition just as social media was starting to hit critical mass. Without robust operational, marketing, technology, and distribution resources in the original business model, the shifting competitive environment and recession of 2008–2009 would soon have an impact on the original outlets in New York City. Putting these resources in place as soon as possible would be critical for not only sustaining but growing the concept."

Social Prospecting & Scoring: A Disruptive Process to Identify Leads, Generate Demand and Target Influencers

Social Prospecting and Scoring

Awareness Exclusive Whitepaper

Social Prospecting and Scoring represent a new method to social marketing, making the entire social web your database rather than just the social audience that has engaged with your content. Marketers will no longer rely on 'one-size-fits-all' third party scoring rules to identify the best prospects for nurturing activities or influencers to target.

6 Mind-Blowing Social Media Stats, And What They Mean for Marketers

Social Media Stats

Awareness Exclusive Whitepaper

A key benefit of social marketing is the ability to measure everything that goes on, and you don't have to dig very deep to find some truly astounding stats on the industry. But it's not just that these stats are interesting; they also provide valuable information that can help shape your marketing strategy.

Social Success Stories: Marketing Lessons from Industry Leaders

The Collaborative Organization

Awareness Exclusive Whitepaper

Successful social companies may embrace a variety of practices, philosophies and techniques for using social media effectively. We've broken down the performance of some of the top social brands, including Converse, Whole Foods, NBA, ESPN, Farmers Insurance, and American Express, so you can emulate their success.

The Collaborative Organization: A Strategic Guide to Solving Your Internal Business Challenges Using Emerging Social & Collaborative Tools

The Collaborative Organization

Awareness Exclusive, Download Chapter 2 for Free

"The more employees can share, communicate, collaborate, and engage with one another, the greater the flow of ideas is. These ideas can be new revenue-generating opportunities, cost-cutting strategies, recommendations for productivity enhancement, improvements in product development, and almost anything else."

EdgeRank: Stop Worrying About it and Love Your Content

The Collaborative Organization

Awareness Exclusive Whitepaper

Imagine carefully crafting a content strategy that takes all those factors into account, prepares a timely interesting message for your audience, works out all the channels of dissemination, and prepares to measure the success of the content. Now throw all of that right out the window because EdgeRank decided half your audience wouldn't see it without ever telling you, or your audience.

Social Contesting: Activate Your Email Database With a Facebook Contest

The Collaborative Organization

Awareness Exclusive Whitepaper

Email is far from dead; it is actually an effective way to reach out to the members of your customer base. As your email database likely has many customers who may not be interacting with you socially yet, you have the opportunity through this outlet to activate them socially.

Sponsorship Content: Activate Your Event Sponsorships With Social and Rich Media

The Collaborative Organization

Awareness Exclusive Whitepaper

Every year, billions of dollars are spent on sponsorship of events. Companies look to obtain name recognition, position themselves in the market, give back to the community and gain a bit of awareness boost from cobranding with other companies.

Social Media: It's (Still) All About Your Content

The Collaborative Organization

Awareness Exclusive Whitepaper

Every brand in the world is trying to figure out social media right now. From massive brands with hundreds of thousands of employees to mom-and-pop shops, businesses are struggling to find that secret sauce that leads them to online success. Well, everyone can stop looking because the answer is simple. It's STILL all about content.

The F-Commerce Handbook: 10 Secrets for Unlocking the Sales Potential of Facebook

The F-Commerce Handbook

Awareness Exclusive, Download the Introduction for Free

"This is a book about doing f-commerce right. It's about learning from the growing number of 100,000 and more businesses using their Facebook pages to do e-commerce, and the $1.5 billion and more of e-commerce transactions completed on Facebook in 2011."

Beyond the Big 3: Five Killer Strategies to Dominate LinkedIn and Pinterest

Beyond the Big 3

Awareness Exclusive Whitepaper

LinkedIn and Pinterest have joined the top social media ranks, alongside Facebook, Twitter, and YouTube (the Big 3), as effective marketing tools offering brands creative opportunities to connect with customers and prospects. We've previously covered 5 strategies for success on the Big 3. We can also apply these same strategies to LinkedIn and Pinterest.

Five Killer Strategies to Dominate Social Media's Big 3: Facebook, Twitter, and YouTube

Five Killer Strategies to Dominate Social Media's Big 3: Facebook, Twitter, and YouTube

Awareness Exclusive Whitepaper

Even with the increasing number of social networks, most experts still recognize that successful social marketing revolves around the Big 3: Facebook, Twitter, and YouTube.


Social Marketology: Improve Your Social Media Processes and Get Customers to Stay Forever

Social Marketology: Improve Your Social Media Processes and Get Customers to Stay Forever

Awareness Exclusive, Download Chapter 1 for Free

"Whether online or offline, the extent to which you benefit from social media depends on your activity. If you are reluctant to participate in online networking, you will sabotage your own career before any business bully ever has a chance to."


3 Keys to Influence: Understanding and Leveraging Social Capital

3 Keys to Influence

Awareness Exclusive Whitepaper

As a marketer, what's your ultimate objective? Sure, your performance may be judged by a very specific set of metrics, but at the end of the day your objective is to influence your audience.

 

The Virtual Executive: How to Act Like a CEO Online and Offline

The Virtual Executive

Awareness Exclusive, Download Chapter 4 for Free

"Whether online or offline, the extent to which you benefit from social media depends on your activity. If you are reluctant to participate in online networking, you will sabotage your own career before any business bully ever has a chance to."


Actionable Social Analytics: From Social Media Metrics to Business Insights

Actionable Social Analytics

Awareness Exclusive Whitepaper

Social marketing offers a unique opportunity to measure the pulse of our users, become more effective in our outreach, and engage customers to encourage brand advocacy and more sales. But with the sheer volume of social activity, how can marketers process and take action on seemingly endless social data?

 

Return On Influence: The Revolutionary Power of Klout, Social Scoring, and Influence Marketing

Return on Influence

Awareness Exclusive, Download 1st Chapter for Free

"If you haven't heard of Klout and the emerging field of social influence measurement, you probably will soon as these measures wind their way into mainstream life. If you're active on Facebook, LinkedIn, Twitter, or YouTube, it's likely that your score is being assessed by a major company or brand right now whether you realize it or not."

 

The Shopper Economy: The New Way to Achieve Marketplace Success by Turning Behavior into Currency

The Shopper Economy

Awareness Exclusive, Download 1st Chapter for Free

"Today there is a new currency that extends beyond the dollar. It is made possible by digital technology, and it can be minted by anyonewho has a cellphone. This new currency is behavior".

 

Social Engagement: How to Crack the Code of Social Interaction

Social Endgagement

Awareness Exclusive Whitepaper

Engagement is the enduring effect of content to motivate an audience to do something; motivate your audience with data proven best practices. Download Social Engagement: How to Crack the Code of Social Interaction today!

 

Social Commerce Lessons: The 6 Social Principles that Increase Sales

Social Commerce

Awareness Exclusive Whitepaper

Convert your social audience into social customers. Social Commerce is the use of social technologies to listen, understand and engage in order to improve the shopping experience. This whitepaper shows you how to drive purchase decisions through the 6 Social Principles.

 

Digital Leader: 5 Simple Keys to Success and Influence

Digital Leader: 5 Simple Keys to Success and Influence

Exclusive Awareness Offer: Download Chapter 11 of Digital Leader for Free!

In today's digital world, you have greater individual power to become a leader, influence others, and determine your ultimate stamp on life. In Digital Leader, Erik Qualman, one of today's most respected social media experts, provides invaluable lessons drawn from a wide variety of sources—from the British Institute of Psychiatry and Forrest Gump to Harvard Business Review and Dr. Suess—to provide digital-leadership best practices.

The State of Social Media Marketing

The State of Social Media Marketing

Awareness Exclusive Whitepaper

In December 2011 Awareness surveyed over 320 marketers from a wide variety of industries and levels of social marketing experience. This report brings to you those insights and benchmarks to solidify your social marketing strategy, grow your social footprint and engage with your audiences for maximum return.

 

The Social Media Strategist: Build a Successful Program from the Inside Out

The Social Media Strategist

Exclusive Awareness Offer: Download Chapter 12 of The Social Media Strategist for Free!

Conquer the unique challenges of driving social media success within a large company. From the social media director who built successful programs at both GM and IBM, The Social Media Strategist provides the tools you need to meet all the challenges of building a social media strategy in a large company, which include corporate culture, legal barriers, and the kind of bureaucratic resistance that that are unique to large organizations.

2012 Social Marketing & New Media Predictions

2012 Social Marketing & New Media Predictions

Awareness Exclusive Whitepaper

We contacted business and marketing experts, marketing leaders and agency visionaries to create a list of top 2012 predictions and trends. This white paper contains their collective intelligence and insights for what is to come next year.

 

How to Audit Your Social Marketing Efforts

How to Audit Your Social Marketing Efforts

Awareness Exclusive Whitepaper

This white paper is for marketing teams looking to assess the effectiveness of their social marketing programs. It aims to answer key social marketing strategy questions: How is my brand doing with social platforms? What can we do better?

Winning the Customer: Turn Consumers into Fans and Get Them to Spend More

Winning the Customer

Exclusive Awareness Offer: Download Chapter 4 of Winning the Customer for Free!


Filled with practical information and written in Lou Imbriano's inimitable conversational style, Winning the Customer is your all-pro offensive attack against old, ineffective methods and flat results. Lou's tools will give any business an inspired team, supersized income, and a virtual stadium full of engaged, high-paying customers.

 

Why Video Is Essential To Your Marketing Mix (And 7 Steps to Powerful Results)

Why Video Is Essential To Your Marketing Mix (And 7 Steps to Powerful Results)

Awareness Exclusive Whitepaper

More than 48 hours (two days worth) of video are uploaded to YouTube every minute. YouTube generates 3 billion views per day. The demand for online video on sites such as Vimeo and Blip.TV will continue to grow. But what does all this mean for your business? Why Video Is Essential To Your Marketing Mix (And 7 Steps to Powerful Results) is your guide to harnessing the power of online video.

11 Strategies to Increase Engagement

11 Strategies to Increase Egnagement

Awareness Exclusive Whitepaper

11 Strategies to Increase Engagement helps marketers facilitate communication from their audience, highlighting best practice examples that businesses of all sizes can emulate.Engagement is the key to social media. It is one of the primary ways in which social marketing differs from traditional marketing, and it contributes to emotional connections with your brand, creates free advertising, and positions your brand for thought leadership.

The Power of foursquare: 7 Innovative Ways to Get Your Customers to Check In Wherever They Are

The Power of foursquare

Exclusive Awareness Offer: Download The Introduction Chapter The Power of foursquare For Free!


One million new users per month. Twenty-three check-ins per second. Millions of people—in every city, in every country, on every continent, and even from the Space Station—are vying to become mayors of their favorite shopping locations. What is foursquare and why has it become the hottest customer magnet ever conceived?

The Social Customer: How Brands Can Use Social CRM to Acquire, Monetize, and Retain Fans, Friends, and Followers

The Social Customer

Exclusive Awareness Offer: Download Chapter 11 of The Social Customer for Free!


In The Social Customer, he teaches you all you'll need to know to transform your business—not just on the Web but across the board. Even if Facebook and Twitter were to disappear tomorrow, these are the fundamentals that will always apply—whatever the technology and whatever the social media.

6 Steps to Building and Managing a Successful Social Media Marketing Team

Social Media Team Guide

Awareness Exclusive Whitepaper


6 Steps to Building and Managing a Successful Social Media Marketing Team aims to help marketing decision makers develop a strategy as it relates to team workflow. It also includes tips for maintaining and evaluating your strategy. By understanding all the variables that affect social media team building and management, you will be able to structure your social media teams more efficiently and produce greater results from social marketing.

The Social Funnel: Driving Business Value with Social Marketing

Social Funnel

Awareness Exclusive E-book


Drawing on the experience of more than a dozen nationally and internationally recognized marketing experts such as David Meerman Scott, Paul Gillin, Erik Qualman, and Jason Falls, as well as representatives from social marketing's top-performing brands such as Major League Baseball, Demandware, Carlsberg, and Starwood Hotels, this eBook aims to help CMOs and social media strategists think about organizing and optimizing social marketing and lays out the steps and best practices to get the most value from social media investments.

Gaining an Edge with EdgeRank

PDF download

Awareness Exclusive E-book



Gaining an Edge with EdgeRank will give you an understanding of the EdgeRank algorithm and how your company can take advantage of this important Facebook variable. By optimizing for EdgeRank you will increase the effectiveness of your Facebook posts, yielding better returns in the long run.

Social Media Analytics: Effective Tools for Building, Intrepreting, and Using Metrics

PDF download

Exclusive Awareness Offer: Download Chapter 9 of Social Media Analytics for Free!



Practically overnight, social media has become a critical tool for every marketing objective—from outreach and customer relations to branding and crisis management. For the most part, however, the data collected through social media is just that: data. It usually seems to hold little or no meaning on which to base business decisions. But the meaning is there . . . if you're applying the right systems and know how to use them.

A 4 Step Guide to Social Media Marketing Tactics

PDF download

Awareness Exclusive E-book



To help you find structure during the early stages of your tactical implementation phase, we've created a simple four-step process to guide you through. Following these easy steps will take the mystery out of starting your work in the social media world for the first time, and will jump-start your program and give you the momentum you need to start seeing success from your program as early as possible.

The Social Marketing Management Checklist

PDF download

Awareness Exclusive E-book



The rapid growth of social media has led businesses to seek out tools to manage their overall social presence. Jeremiah Owyang, Industry Analyst at Altimeter says, "[SMMS tools] enable social marketers to quickly manage, maintain, and conduct reporting on multiple channels. The issue of lack of scale is resonating with social strategists –as a result, the market is developing new tools that will help them manage them."

There is a growing list of providers who offer seemingly similar offerings and the clutter has made it confusing to distinguish between vendors. This document is designed to provide an overview of questions buyers should ask to make sure they understand what they are getting before they buy a social marketing management software solution.

YouTube Marketing Best Practices

PDF download

Awareness Exclusive E-book



For most brands, YouTube is at the heart of their video content strategy. YouTube is the dominant video sharing and distribution site on the web and the best option for disseminating information, building brand awareness, and increasing traffic to your site. Basically, if you have customers online, you should be on YouTube.

There are many settings and options in YouTube that will affect your video marketing. This e-book will guide you through the most important features of YouTube to ensure that your videos and channels are optimized to achieve your marketing goals.

YouTube Marketing Best Practices gives you step by step instructions on setting up channels, uploading videos, creating playlists, and promoting your assets.

Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and be Generally Amazing on Facebook (and Other Social Networks)

PDF download

Exclusive Awareness Offer: Download Chapter 13 of Likeable Social Media for Free!



Likeable Social Media cuts through the marketing jargon and technical detail to give you what you really need to make sense of this rapidly changing world of digital marketing and communications. Being human—being likeable—will get you far.

A friend's recommendation is more powerful than any advertisement. Likeable Social Media shows you how to harness the power of the social web to become more responsive, transparent, likeable, and profitable.

4 Steps to Developing a Successful Social Media Program

PDF download

Exclusive Awareness E-book


Building a social media program should not be taken lightly! Social media – while trendy – is also a fully mainstream communications tool, and its power it shouldn't be ignored. Taking a simple four-step process to prepare for the launch of a successful social media program can ensure that you're set up to interact in social media venues before you get started.

Selling Social Media to Executives: How to Pitch the Benefits and Get Buy-In

PDF download

Exclusive Awareness E-book



Since the rise of social media, we've been faced with countless ways to connect and interact with our customers. Established companies using traditional marketing have integrated aspects of social media into their marketing strategy. If you've picked up this eBook, you've likely heard of, are interested in or are involved in some type of social media marketing program. Social media has become a major part of marketing strategies and programs because of the many benefits of engaging with consumers. If everyone is jumping on the social media bandwagon, there has to be a reason, right? You may think so, but it's not always an easy sell to those in charge of marketing budgets. Here, we'll equip you with the information you need to show decision makers that social media will be a powerful addition to your marketing mix.

30-Minute Social Media Marketing: Step-by-step Techniques to Spread the Word About Your Business

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Exclusive Awareness Offer: Download Chapter 4 of 30-Minute Social Media Marketing for Free!



Excerpt from Chapter 4 - Warning: One Size Does Not Fit All
"The title of this chapter sums up social media marketing strategy with a six-word warning. By saying one size does not fit all, I mean there is no single recipe for success with social media marketing. Instead, each company has its own unique social media marketing strategy, and so should you. As you venture into the world of social media marketing, you'll be tempted to copy your competitors. By doing so, you'll be marketing scared and from a reactive position rather than from a proactive position."

Wikibrands: Reinventing Your Company in a Customer-Driven Marketplace

PDF download

Exclusive Awareness Offer: Download Chapters 4 and 6 of Wikibrands for Free!



What is a Wikibrand? It's the next generation of business building that taps into the true power of social networks, brand connections, and customer participation to build real value. It's a status update on Facebook, a rave on Twitter, a review on YouTube, and so much more. It's the herald of a new golden age in customer freedom and individualized customer service. It's the future of business--and this book is your wake-up call, strategy guide, and road map to what's ahead.

A Marketer's Guide to Social Media: Developing and Implementing a Social Media Marketing Strategy

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Exclusive Awareness E-book



Social media is being used by companies in every industry to reach new customers, increase sales, connect with partners, provide customer support and build buzz around their brand. You may be at an organization that's already testing social media channels, or one that's thinking about it. In either case, understanding the basics will give you a good foundation of knowledge to put a program into place. This e-book highlights several introductory social media marketing concepts and helps you and your organization make informed decisions on your social media program.

Curation Nation: How to Win in a World Where Consumers are Creators

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Exclusive Awareness Offer: Download Chapter 4 of Curation Nation for Free!



Chapter 4: Consumer Conversation and Curation

there is a new magic that makes the Web work. It's called curation, and it enables people to sort through the digital excess and find what's relevant.

We are proud to have partnered with Steven Rosenbaum to offer you a sneak peak at a chapters from his book.

The Top 9 Social Media Metrics Marketers Need to Know

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Exclusive Awareness E-book



If you're managing or implementing the social media marketing strategy in your company, there's no doubt you've spent some time staring at numbers - followers, comments, influence - trying to figure out what it all means. Marketers are challenged with understanding what's good and bad, what says "success" and how to make sense of multiple sources of disparate data. If you are just getting started you are likely wondering where you're supposed to start, which can feel daunting. In this E-book, we've hand-picked several metrics considered to be key indicators of how your social media program is faring, and what it means for your ROI.

Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business

PDF download

Exclusive Awareness Offer: Download TWO Complementary Chapters from Content Rules



Introduction

Chapter 1: The Case for Content

To market your business, reach new customers, and create long-lasting loyalty, you need one indispensable element: CONTENT.

We are proud to have partnered with Ann Handley and C.C. Chapman to offer you a sneak peak at two different chapters from their book.

The Power of Real Time Social Media Marketing: How to Attract and Retain Customers and Grow the Bottom Line in the Globally Connected World by Beverly Macy and Teri Thompson

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Exclusive Awareness Offer: Download TWO Complementary Chapters from The Power of Real Time Social Media Marketing


Chapter 3: The Power of Conversation and Engagement
Case Study: In-Depth Case Study -- USA Today: Transforming a traditional industry into enhanced journalism

In an era when information travels at phenomenal speed along the "real-time Web," a brand can explode into popular culture overnight--and die just as quickly. As a marketer, how can you stay ahead of the curve? How do you control the chaos? Two words: Social Media

We are proud to have partnered with Beverly Macy and Teri Thompson to offer you a sneak peak at two different chapters from their book.

Get Content Get Customers: Turn Prospects into Buyers with Content Marketing by Joe Pulizzi & Newt Barrett

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Exclusive Awareness Offer: Download TWO Complementary Chapters from Get Content Get Customers


Chapter 23: Top 10 Content Marketing Lessons Learned from Successful Practitioners
Chapter 24: In-Depth Case Study -- Developing a Content Marketing Strategy from Start to Finish

The new model – or new rules of social media or marketing or whatever you want to call it – brings people who are actively looking for something: information, insight, solutions to their problems. If you have that special something, you can attract that special someone – the customer.

That is why we are proud to have partnered with Joe Pulizzi to offer you a sneak peak at two different chapters from his book.

Content Marketing Playbook, presented by Junta42 and offered by Awareness

PDF download

We all know that the rules have changed. Shouting for attention – the old model of traditional advertising – brings little more than customer indignation. The new model – or new rules of social media or marketing or whatever you want to call it – brings people who are actively looking for something: information, insight, solutions to their problems. If you have that special something, you can attract that special someone – the customer. We, at Awareness, could not agree more! That is why we are proud to have partnered with Joe Pulizzi and Junta42 to offer you a complimentary download of the Content Marketing Playbook.

"Attention! This Book Will Make You Money," by Jim Kukral

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Getting attention isn't anything new. Since the dawn of time successful people have learned how to harness the power of Attention Marketing for their own benefit. From billionaires, to real-estate moguls, to circus performers all the way to regular non-famous people who just happen to be great at getting attention. So if they can do it, why can't you? You can! You just have to be properly educated, inspired and motivated to get it done. We, at Awareness, could not agree more! The big question(s) that are going to be answered in this book are, How do you A.) Get attention that helps you? and B.) Use it to help you benefit in some way for your business or brand? Don't believe us yet? We have partnered with Jim Kukral to share some excerpts (19 pages worth!) from his book so you may decide for yourself.

5 Ways to Optimize Your Social Marketing Programs by Beagle Research

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Social media has turbocharged the ways we market. But along with numerous positives, in the hands of inexperienced users, the technology can also under perform. Having a clear idea of what you want to accomplish with a social marketing program is good but not enough. Understanding the limitations of the technologies and knowing the ways that people interact with it can prove to be the difference between success and mediocre performance. This Beagle Research Group Viewpoint discusses ways to optimize your social marketing programs.

Top 10 Ways Enterprise Marketers Can Leverage foursquare

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foursquare Enterprise Social Marketing Toolkit

Graphic foursquare eBook -- This is the eBook you have been waiting for!

All the salient points of a 45-page eBook boiled down into an easy-to-consume Powerpoint-like document. Included in the eBook are not only the Top 10 Ways Enterprise Marketers Can Leverage foursquare, but also the top 4 challenges of marketing with foursquare.

Socialnomics: How Social Media Transforms the Way We Live and Do Business by Erik Qualman

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Exclusive Awareness eBook Offer: Download a Complementary Chapter from Socialnomics

Chapter 1: Word of Mouth Goes World of Mouth

Erik Qualman, author of Socialnomics, describes the current social media movement as a time when, "It's important to free your content from being trapped in a "walled garden" because people have quickly grown accustomed to the news finding them, and there is no turning back," and, "Businesses don't have a choice on whether or not to DO social media, their choice is how well they DO it."

We, at Awareness, could not agree more!

That is why we are proud to have partnered with Erik to offer you a sneak peak at an entire chapter from his book.

10 Tips for a Solid Facebook Fan Page

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Enterprise Social Media Marketing Toolkit Series - Facebook Best Practices

This eBook will give you a quick-hit list of Facebook tactics and business process considerations for maintaining a solid Facebook fan page.

Chapter 1: Getting Started with Facebook Fan Pages

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Enterprise Social Media Marketing Toolkit Series - Facebook Best Practices

As an enterprise marketer, you have already decided Facebook is worth your time. You have established a presence for your brand and now you are looking to extend that presence and drive deeper engagement. A Facebook fan page (sometimes referred to as a "LIKE" or "fan" page) is the perfect place to start.

Top 10 Ways Enterprise Marketers Can Leverage foursquare

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A Discussion on Enterprise Marketing Challenges and Opportunities Using foursquare

While user adoption of foursquare is growing at a staggering pace, many brands are taking a "wait and see" approach before adding foursquare to the marketing mix. The early adopters that have started to use foursquare as part of campaign have seen similar challenges. This eBook is a discussion of those marketing challenges and what opportunities exist for brands who use foursquare.

The State of foursquare 2010

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Statistics and Insight into the Rapidly Growing Location Based Social Network

foursquare is a social network focused on connecting users and allowing them to broadcast their locations using mobile devices including the iPhone, Blackberry phones, and Android phones. In this eBook we will discuss foursquare and how brands can leverage the network as part of their marketing mix. The report features data gathered over the course of the last two months and observational analysis of key brands running marketing programs through the channel.

Engage! The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web by Brian Solis

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Exclusive Awareness eBook Offer: Download a Complementary Chapter from Engage!

Chapter 21: The Social Marketing Compass, Creating a Social Media Plan

Brian Solis, author of Engage!, defines the Social Marketing Compass as pointing, "...a brand in a physical and experiential direction to genuinely and effectively connect with customers, peers, and influencers, where they interact and seek guidance online." He goes on to state, "At the center of the compass is the brand; essentially, everything you do will revolve around it." He details how the players, platform, channels and emotions all tie together with an enterprise brand to provide you, the Enterprise Marketer, with a Social Marketing Compass to lead you through the new web to help build, cultivate and measure success for your business.

We, at Awareness, could not agree more!

That is why we are proud to have partnered with Brian to offer you a sneak peak at an entire chapter from his book.

Social Marketing Goes Multiplatform

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Awareness Whitepaper

Businesses began dipping their toes into the social media pool as early as 2005, but the last two years saw them jump in with both feet. One development in the social media landscape driving the rapid expansion of their activities was that Marketers warmed to the idea that using multiple social media channels together, and coordinating messages between them, collectively achieved a greater impact than if the tools were used in isolation.

This is only one of the preliminary results of a multi-client research study undertaken by Paul Gillin Communications in early 2010. The purpose of the study, which will be ongoing during the year, is to document the extent to which businesses of all sizes are adopting multiplatform social media strategies, assess satisfaction with this diversified communications approach and record best practices and metrics that are emerging from their early experiences.

End the Hype: Getting the most out of your social media marketing strategy

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Awareness Whitepaper

The social media landscape is littered with band wagon jumpers, self appointed "experts," bold but baseless predictions and, don't forget the endless discussions that say absolutely nothing. It's time to End the Hype.

Attention Retailers: Customer Loyalty Begins with Community

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Awareness Whitepaper

The Social Media environment isn't a one-size-fits-all destination for companies looking to form a deeper connection with their audiences. No matter what industry, to truly be successful in engaging a target audience using Social Media, a company must adapt its methods and style to those they are trying to connect with. The retail industry is certainly no exception to this rule.

Online Communities Don't Take Vacations

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Awareness Whitepaper

The Internet has revolutionized the way people research, plan and book travel. No longer are we at the mercy of a travel agent to plan our dream vacation or next business trip. With the influx of travel sites available, finding and choosing what fits our needs and budget is just a click away.

Quest for the NEW agency by Chris Brogan

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Awareness eBook

Written by Chris Brogan, President, New Marketing Labs, and author of "Trust Agents." Social media and social communications hold great potential. They're changing the way companies present themselves, and the way their customers help build and shape their brand. They're providing a platform for humanized business, and true dialogue between businesses and the people that drive and support them. Push marketing is being replaced with collaborative, conversational and content driven communication that puts people back at the center of business. The well-equipped NEW agency—versed in the methods and mindset for social media—will be a corporate marketers' strongest ally.

Corporate Trends in Social Media Marketing

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Awareness eBook

Recently, Chris Brogan, President, New Marketing Labs, sent out a survey asking those involved in social media a few questions about their current corporate social media marketing initiatives. Over 600 people participated, and along with the help of Mike Lewis, VP of Marketing at Awareness, Inc. an eBook was created from the survey results as well as from interviews of some key companies successfully utilizing social media.

Social Media Marketing: The Right Strategy for Tough Economic Times

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Awareness Whitepaper

It is now exceedingly clear that we are in for very challenging economic times. Do you know the many ways social media marketing can play a part in how your brand survives and thrives throughout this recession 'storm'?

Awareness has recently released a new whitepaper discussing social media marketing and the benefits during difficult economic times. This report describes how you can leverage social media and social networking to improve your marketing, build your brand and build better customer relationships.

Integrating Social Media in Your Marketing Mix: A case for social media marketing in a recession

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Awareness Whitepaper

Awareness has recently released a whitepaper discussing social media marketing and the benefits during tough economic times. Whether the United States is headed toward, or already deeply embroiled in a recession, one thing seems clear: interactive and digital marketing-social media marketing strategies in particular-will play a part in how your brand survives and thrives.

This report describes how you can leverage social media such as blogs, forums, ratings, and social networking media to improve your marketing and build better customer relationships regardless of the economy.

Customer Case Study: Kodak

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Awareness Case Study

To build two blog communities, Kodak turned to Awareness and their social media marketing platform. A major concern in launching these blogs for a company of Kodak's size and reputation was how to do so in a way that the content being created could be monitored and controlled if necessary. The Awareness platform provided the required security controls and permissioning features, such that content being posted is in line with corporate policies but doesn't have to be proof-read or edited. As a result, the blog content is original and fresh, straight from the mouths of the employees, and executives are completely on board and in support of the project without hesitation.

To read more about Kodak's award winning blog and the business benefits they have achieved from building an online community,

Trends and Best Practices in Adopting Web 2.0 in 2008

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Awareness Whitepaper

This report explores the adoption of Web 2.0 technologies and the future of social media initiatives in 2008 and builds on the foundation of similar research conducted by Awareness in 2007.

The most important finding of the 2008 survey, "Best Practices for Building and Implementing a Web 2.0 Community" is the increasing willingness of employers to allow social media participation in their organizations. Because the number of organizations that allow social networking for business purposes has increased dramatically since last year's survey, "Trends in Adopting Web 2.0 for the Enterprise" the walls are coming down on social network use in the workplace.

Customer 2.0: The Business Implications of Social Media

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Aberdeen Report June 2008

As the popularity of social media sites continues to change the way online customers interact with their peers, top companies are leveraging external-facing Web 2.0 technologies as a means of providing additional touch points for customer interaction. In March through May 2008, Aberdeen surveyed over 360 companies to identify the challenges, tactics, and strategies companies face when implementing customer-facing Web 2.0 applications. The research reveals that top performing organizations are not only positively affecting their performance in key metrics, such as customer satisfaction, through a combination of organizational processes and technology implementation, but they are also fueling product development and marketing decisions with consumer-generated insights.

Collaboration and Social Media 2008

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Gilbane Report June 23, 2022

Awareness is excited to share with you the Gilbane report, Collaboration and Social Media 2008. Awareness participated in research for this study. The report shows how social media, based on "Web 2.0" technologies, is approaching the tipping-point. First generation tools now in widespread use, such as text-oriented email, web sites, and shared workspaces, are soon to be supplemented by social media applications that incorporate blogs, wikis, social bookmarking, rich media, and other innovative technologies. The Gilbane research report predicts the transition from horizontal applications to vertical solutions, and offers a number of strategies to help companies with the transition.

Communities, Neighborhoods, and User-Created Groups in the Awareness Platform

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Awareness Fact Sheet

Awareness provides an online platform that allows users to interact and communicate. The key building blocks for organizing information in the Awareness platform are Communities, Neighborhoods, and Categories. This document defines these building blocks and discusses best practices for their use.

Enterprise Social Media: Five Common Questions

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Awareness Whitepaper March 27, 2022

The rise of Web 2.0 communities such as MySpace, Facebook and LinkedIn is driving a groundswell of social media activity that many businesses are clamoring to take advantage of. As organizations begin to think through their social media strategy, they raise a lot of questions. An experienced provider of Web 2.0 communities, Awareness hears many of these questions first hand. And we offer practical advice on ways to address them. This report discusses five common questions we hear and the real-world lessons we've learned helping customers build effective Web 2.0 strategies.

The Forrester Wave: Blogging Platforms, Q2 2006

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Forrester Research Report

"Forrester evaluating leading blogging platforms across 54 criteria and found that iUpload [now Awareness] leads the market with its robust blogging capabilities and its strong strategic vision..."

Six Myths and Realities of Blogging and Social Media in the Enterprise

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Awareness Whitepaper

Awareness, one of the key companies driving the adoption of enterprise blogging and social media technologies, has compiled a number of enterprise and social media best practices based on the company's expertise in working closely with hundreds of communities in leading enterprises across many industries, including financial services, hospitality, manufacturing, education, online publications and retail. To help clarify the top "myths and realities" associated with social media in the enterprise, Awareness evaluated initiatives from companies with active social media communities to determine what drives a successful strategy. The report outlines the top six myths associated with enterprise blogging and social media initiatives and the correlating realities.



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