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Awareness Recognized as "Strong Performer" by Leading Independent Research Firm

Waltham, MA — January 12, 2022 — Awareness, Inc., the social media marketing company, today announced that Forrester has named the company as a "strong performer" in the January 2009 report The Forrester Wave: Community Platforms, Q1 2009, an assessment of the state of the community platform market and how each of the leading vendors stack up against each other.

Awareness, who builds online communities for companies who want to leverage social media marketing to engage with their customers, build their brand and increase revenues, was among the select companies that Forrester invited to participate in its Q1 2009 Forrester Wave report. In this evaluation, Awareness' personal top scores were for leadership, breadth of offering, data and social features in the Awareness on-demand Social Media Marketing Platform.

Although Forrester considers there to be more than 90 vendors in the community platform space, Forrester filtered this list to only include 9 vendors, like Awareness, that offer strategy, education, implementation, support and analytics services to brands. These companies were included in this list due to their healthy growth, established experience serving large brands and companies and their focus on interactive marketers, which Forrester views as the likely adopters for community platforms to create public, brand-sponsored communities.

"It's an honor to have our leadership, a category in this Wave, and hard work be recognized by Forrester," said John Bruce, CEO of Awareness. "This news combined with our launch of Sony's online community, which was announced this week during CES, is a very exciting way for us to kick off the New Year. Awareness is poised to continue creating innovative solutions to help marketers tap into the benefits of social media, and we're looking forward to continuing to deliver these in 2009."

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About Awareness

With a unique combination of technology, experience and thoughtful support, Awareness enables smart marketers to efficiently and effectively generate ROI from 100% trackable social media interactions. It is the leading provider of OnDemand Social Marketing Automation Software designed specifically to address all key aspects of social media marketing -- from demand generation to customer acquisition and social customer engagement. The Awareness Social Marketing Hub, the company's flagship social marketing software, is the only solution available that ties Social Prospecting, Social Scoring and Social Profile Database into one solution resulting in a detailed social marketing ROI. Awareness works with some of the world's leading brands and marketing agencies including Major League Baseball, FOX Broadcasting, NBC Universal (Comcast SportsNet), Raidious, American Cancer Society, Tiger Woods Foundation, The Carlsberg Group, Mindjumpers, Nuance, Demandware, Trend Micro, and Computer Associates.

Backed by NorthBridge Venture Partners, Awareness is headquartered in Burlington, Massachusetts.

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Mike Lewis
Phone: 781-270-2400
Twitter: @bostonmike and @awarenessinc

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