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Knowledge Sharing on Steroids: Online Community Brings Together Strategy and Performance Management Professionals

Awareness powers global Palladium Execution Premium Community™ (XPC) to learn, network, collaborate, and influence the global strategy management movement

Burlington, MA — February 01, 2022 — Online communities are not only for BtoC organizations. In fact, many BtoB organizations are gathering the brightest minds in the business to share knowledge and best practices via an online community. Awareness, Inc., the leading provider of on-demand social marketing software is helping several BtoB organizations launch their own online communities as a strategic differentiator. One in particular is Palladium Group, Inc., the global leader in helping organizations execute their strategies by making better decisions, who recently launched its Palladium Execution Premium Community™(XPC).

"We feel that social media is going to fundamentally change the consulting and services business model and we are happy that we have taken the plunge with Awareness and gained a first-mover advantage," said Tricia Gilligan, managing director, Palladium Group. "Our community, with its ability to amass such large amounts of valuable knowledge will significantly influence our future. We are off to a great start not only with the platform but with the member interest in our community."

The Palladium XPC, powered by Awareness, is designed exclusively for executives and strategy and performance management professionals from global public and private organizations. Using advanced social networking functionality, the Palladium XPC's features and functionality include:

  • 24/7 peer-to-peer networking
  • Discussion forums
  • Best-practice sharing
  • Benchmarking data
  • Solutions center
  • Ask-the-expert capability
  • Tagging
  • Print and multimedia case studies, articles, executive interviews, toolkits, videos
  • E-learning courses developed by Palladium Group and Harvard Business Publishing

"Palladium, like Awareness is committed to helping its clients execute upon their strategy. Connecting with its clients is in their DNA so it was a natural fit for us to work with them to develop their XPC," said Mark Cattini, CEO Awareness. "As many BtoB organizations are struggling with how to incorporate social media into their business, Palladium is leading the charge and dramatically changing the way in which the company connects and communicates with its clients."

Video: In Their Words - Palladium XPC

Tricia Gilligan and Adam Zawel of Palladium Group discuss the motivation behind developing the Palladium Execution Premium Community and how it is impacting the company and its members.

Watch here:

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About Awareness

With a unique combination of technology, experience and thoughtful support, Awareness enables smart marketers to efficiently and effectively generate ROI from 100% trackable social media interactions. It is the leading provider of OnDemand Social Marketing Automation Software designed specifically to address all key aspects of social media marketing -- from demand generation to customer acquisition and social customer engagement. The Awareness Social Marketing Hub, the company's flagship social marketing software, is the only solution available that ties Social Prospecting, Social Scoring and Social Profile Database into one solution resulting in a detailed social marketing ROI. Awareness works with some of the world's leading brands and marketing agencies including Major League Baseball, FOX Broadcasting, NBC Universal (Comcast SportsNet), Raidious, American Cancer Society, Tiger Woods Foundation, The Carlsberg Group, Mindjumpers, Nuance, Demandware, Trend Micro, and Computer Associates.

Backed by NorthBridge Venture Partners, Awareness is headquartered in Burlington, Massachusetts.

Media Contact

Mike Lewis
Phone: 781-270-2400
Twitter: @bostonmike and @awarenessinc

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