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Awareness Names Mike Lewis Vice President of Marketing

Lewis brings over 15 years of experience in interactive marketing to Awareness

Waltham, MA — February 20, 2022 — Awareness, Inc., the social media marketing company, today announced that Mike Lewis has been appointed Vice President of Marketing. Lewis brings over 15 years of experience in driving interactive and social media marketing strategies. In his new role, Mike will lead and shape Awareness' marketing as the company continues to expand its customer base and market presence.

"Mike's background and expertise as a social media marketing practitioner will be a huge asset, both to Awareness and our customers," said John Bruce, CEO of Awareness. "Mike brings a unique background that is a mix of the traditional and the newer social marketing experience to Awareness and we are very excited to welcome him to the team."

Prior to joining Awareness, Mike spent two years as a consultant and entrepreneur focused on social media marketing to help organizations uncover business value, using social media techniques to drive demand, improve brand awareness and increase revenue. Mike has also served as Vice President of Marketing at Salesnet, leading up to the company's acquisition by RightNow Technologies (NASDAQ: RNOW).

"Social media marketing is reinventing the way organizations dialog with their customers. The challenge marketers face today is tying the explosive growth in social media to real marketing objectives and a hard ROI," said Lewis. "What impresses me most about Awareness is that we deliver social media marketing solutions that are focused on solving real business goals. These are what have been missing in the social media marketing space and Awareness provides them."

Mike is also the immediate past president of the Business Marketing Association of Boston and serves on the Alumni Board at Bentley University. Follow Mike on Twitter (@bostonmike) or view his blog at

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About Awareness

With a unique combination of technology, experience and thoughtful support, Awareness enables smart marketers to efficiently and effectively generate ROI from 100% trackable social media interactions. It is the leading provider of OnDemand Social Marketing Automation Software designed specifically to address all key aspects of social media marketing -- from demand generation to customer acquisition and social customer engagement. The Awareness Social Marketing Hub, the company's flagship social marketing software, is the only solution available that ties Social Prospecting, Social Scoring and Social Profile Database into one solution resulting in a detailed social marketing ROI. Awareness works with some of the world's leading brands and marketing agencies including Major League Baseball, FOX Broadcasting, NBC Universal (Comcast SportsNet), Raidious, American Cancer Society, Tiger Woods Foundation, The Carlsberg Group, Mindjumpers, Nuance, Demandware, Trend Micro, and Computer Associates.

Backed by NorthBridge Venture Partners, Awareness is headquartered in Burlington, Massachusetts.

Media Contact

Mike Lewis
Phone: 781-270-2400
Twitter: @bostonmike and @awarenessinc

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