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Awareness eBook Uncovers Latest Trends in Social Media Marketing

Survey Results Reveal That Companies Are Moving From Free Social Media Services to Enterprise Platforms That Offer More Control; Upcoming Webinar on March 9

Waltham, MA — March 4, 2022 — Awareness, Inc., the social media marketing company, today announced the availability of "Corporate Trends in Social Media Marketing," a new eBook that compiles recent findings from a survey of more than 600 marketing executives and best practices from corporations that have adopted social media as part of their marketing strategy. A webinar about the research and "Corporate Trends in Social Media Marketing" will take place on March 9.

A shared project of Chris Brogan, president of New Marketing Labs, and Mike Lewis, Awareness' Vice President of Marketing, this eBook is based on collected survey responses from 623 marketing executives at mid-to-large sized organizations, and presents social media best practices that Awareness has culled from its work with a number of organizations, including Marriott, Procter & Gamble, Constant Contact and Hershey's.

The eBook and survey reveal:

  • Most organizations are leveraging "unpaid" forms of social media such as Facebook, Twitter, and YouTube, along with lower cost blogging applications like WordPress and SocialText to execute social media programs.
    • 93% of organizations surveyed are using some form of "unpaid" social media
    • When asked which solution media platform is currently being used or evaluated, 202 organizations indicated WordPress. 29% of companies > $250M in revenue are using or considering WordPress while 61% of companies < $250M are considering or using WordPress.
  • Yet, despite adoption, organizations are still hesitant to launch social media initiatives. Concerns included lack of participation, maintaining a consistent brand image, and calculating ROI.
  • While marketing budgets are generally declining for 2009, roughly 50% of respondents have allocated a percentage of their marketing budget to social media. Most of these organizations are planning an upgrade from "unpaid" sources to an enterprise platform that offers more data control, increased functionality, and a hard ROI.

For a complete summary of the survey results and best practices on how to adopt and mitigate risk when implementing social media programs, the "Corporate Trends in Social Media Marketing" eBook can be downloaded here. These findings will also be presented in a webinar on March 9 with Chris Brogan and Mike Lewis.

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About Awareness

With a unique combination of technology, experience and thoughtful support, Awareness enables smart marketers to efficiently and effectively generate ROI from 100% trackable social media interactions. It is the leading provider of OnDemand Social Marketing Automation Software designed specifically to address all key aspects of social media marketing -- from demand generation to customer acquisition and social customer engagement. The Awareness Social Marketing Hub, the company's flagship social marketing software, is the only solution available that ties Social Prospecting, Social Scoring and Social Profile Database into one solution resulting in a detailed social marketing ROI. Awareness works with some of the world's leading brands and marketing agencies including Major League Baseball, FOX Broadcasting, NBC Universal (Comcast SportsNet), Raidious, American Cancer Society, Tiger Woods Foundation, The Carlsberg Group, Mindjumpers, Nuance, Demandware, Trend Micro, and Computer Associates.

Backed by NorthBridge Venture Partners, Awareness is headquartered in Burlington, Massachusetts.

Media Contact

Mike Lewis
Phone: 781-270-2400
Twitter: @bostonmike and @awarenessinc

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