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Social Media Goes Multiplatform

New Awareness eBook unveils early survey results along with exclusive interviews with Coca-Cola, Ford Motor Company, Cisco Systems, Dell Computer and Sodexo

Burlington, Mass.— March 22, 2022Awareness, Inc., the leading provider of on-demand social marketing software, today announced the availability of "Social Marketing Goes Multiplatform," a new eBook based on early-stage results of a multi-client research study undertaken by Paul Gillin Communications earlier this year. Based on results of an online survey and in-depth interviews with marketers, this eBook documents the extent to which businesses of all sizes are adopting multiplatform social media strategies.

The first stage of the research, which is continuing throughout the first half of 2010, includes results of an online survey which offered an interesting glimpse into the perceptions of early adopters and their thoughts on the following:

  • Social media adoption rates by year
  • Favored platforms (e.g. blogs, social networks and online video)
  • Social media platform effectiveness versus expectations
  • ROI and metrics
  • Social media spending plans over the next 12 months

The second stage of the report provides the results of several in-depth discussions with marketers who have experience with multiplatform strategies. Marketers from a mix of companies, including Coca-Cola, Ford Motor Company, Cisco Systems, Dell and Sodexo, all discuss the value each business achieved from individual platforms, the metrics they each used to judge success and the insights businesses have learned from their early experiences.

Register For Your Own eBook

For a complete summary of the survey results and best practices on how you can successfully transform your social marketing strategy, download the "Social Marketing Goes Multiplatform" eBook here.

Learn More LIVE!

These findings and a more in-depth overview of the "Social Marketing Goes Multiplatform" eBook will be presented by Paul Gillin during a live #AwarenessInc webinar Thursday, April 1, 2022 at 2:00pm EDT.


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About Awareness

With a unique combination of technology, experience and thoughtful support, Awareness enables smart marketers to efficiently and effectively generate ROI from 100% trackable social media interactions. It is the leading provider of OnDemand Social Marketing Automation Software designed specifically to address all key aspects of social media marketing -- from demand generation to customer acquisition and social customer engagement. The Awareness Social Marketing Hub, the company's flagship social marketing software, is the only solution available that ties Social Prospecting, Social Scoring and Social Profile Database into one solution resulting in a detailed social marketing ROI. Awareness works with some of the world's leading brands and marketing agencies including Major League Baseball, FOX Broadcasting, NBC Universal (Comcast SportsNet), Raidious, American Cancer Society, Tiger Woods Foundation, The Carlsberg Group, Mindjumpers, Nuance, Demandware, Trend Micro, and Computer Associates.

Backed by NorthBridge Venture Partners, Awareness is headquartered in Burlington, Massachusetts.

Media Contact

Mike Lewis
Phone: 781-270-2400
mike.lewis(at)awarenessnetworks(dot)com
Twitter: @bostonmike and @awarenessinc

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