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The Awareness Social Marketing Hub named as finalist for the 2010 MITX Technology Awards

Seventh Annual MITX Technology Awards Recognize Outstanding Technology Advancements

SXSW - Austin, TX and Burlington, Mass.— March 15, 2022Awareness, Inc., the leading provider of on-demand social marketing software, was named a finalist in the 7th Annual MITX Technology Awards today. The MITX Technology Awards recognize emergent and innovative technologies developed in the New England area, as well as the individuals and organizations responsible for driving these advancements. The Massachusetts Innovation & Technology Exchange (MITX) is the country’s premier Internet business and marketing association.

Awareness builds social marketing software for marketers leveraging multiple social channels to engage with customers, build their brand, and increase revenues. Built upon Awareness’ expertise deploying more than 200 communities and social media projects for the world’s biggest brands including Sony, JetBlue, Kodak, and AIRMiles, The Awareness Social Marketing Hub is the first enterprise-grade application for marketers struggling with the social media chaos of managing multiple social channels. With the Awareness Social Marketing Hub, marketers are now able to publish, manage and measure across all their social channels from one central location using advanced built-in permissioning, workflow and audit controls.

“After speaking with many large enterprise brands, we quickly learned that they all were dealing with similar challenges in trying to manage their multiple social channels, including scalability, security and lack of centralization,” said Mark Cattini, Chief Executive Officer, Awareness, Inc. “The Awareness Social Marketing Hub was built to address and solve each and every one of these challenges giving marketers total control over all their social media assets. Being selected as a finalist is a great honor and validates all our hard work. We can’t wait until the winners are revealed in June.”

“Being named a finalist in the MITX Technology Awards is an important achievement,” said Kiki Mills, president of MITX. “This recognition translates into increased exposure with media, industry analysts and investors, and provides them a higher profile in their industry. We congratulate all of the finalists on their achievement and wish them luck in the competition.”

Finalists represent the spectrum of innovation in New England’s technology sector, demonstrated by eleven categories at this year’s awards, which include: Analytics and Business Intelligence, Cloud Computing, Devices, E-Commerce/Alternative Retail, Marketing/Customer Relationship Technologies, Mobile Application, Mobile Infrastructure, Online Advertising, Rich Media, Social Media, and Technology Enablers.

Awareness will be recognized with the other finalists in the category of Social Media at an awards ceremony attended by the region’s top technology and business professionals. Winners will be announced at the ceremony at the Boston Marriott Copley Place on Wednesday, June 2, 2010.

In addition to being selected as a finalist for their category, finalists are eligible for a ‘Best of’ award and for a ‘Promise’ award, which recognizes start-up companies whose emerging technology solutions show promise to make a significant business impact.

The MITX Technology Awards program is sponsored through the generous support of: The Atom Group, DLA Piper, LEWIS PR and PricewaterhouseCoopers. Creative partners include: Corey Machanic, Height&Hands;, massAV, and PJ Moore: Brand Design & Strategy.

About MITX

The Massachusetts Innovation & Technology Exchange (MITX) is the region’s premier professional organization for the Internet business and marketing industry. Reaching more than 7,500 professionals in New England, MITX is the community for thought leadership, building business relationships and professional training and development. Members of the MITX community take advantage of events, sponsorships, speaking opportunities and networking to make business connections and exchange ideas. With more than 60 events annually, MITX provides its members with the opportunity to promote their companies to targeted audiences and provides a valuable forum for networking with other likeminded peers to source potential business leads, partnerships, ideas, and funding. MITX is headquartered in Cambridge, MA. Visit us at

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About Awareness

With a unique combination of technology, experience and thoughtful support, Awareness enables smart marketers to efficiently and effectively generate ROI from 100% trackable social media interactions. It is the leading provider of OnDemand Social Marketing Automation Software designed specifically to address all key aspects of social media marketing -- from demand generation to customer acquisition and social customer engagement. The Awareness Social Marketing Hub, the company's flagship social marketing software, is the only solution available that ties Social Prospecting, Social Scoring and Social Profile Database into one solution resulting in a detailed social marketing ROI. Awareness works with some of the world's leading brands and marketing agencies including Major League Baseball, FOX Broadcasting, NBC Universal (Comcast SportsNet), Raidious, American Cancer Society, Tiger Woods Foundation, The Carlsberg Group, Mindjumpers, Nuance, Demandware, Trend Micro, and Computer Associates.

Backed by NorthBridge Venture Partners, Awareness is headquartered in Burlington, Massachusetts.

Media Contact

Mike Lewis
Phone: 781-270-2400
Twitter: @bostonmike and @awarenessinc

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