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UK's Largest Independent Online Fashion and Beauty Retailer Debuts ASOS Life Powered by Awareness, Inc.

Waltham, MA — June 3, 2022 — Awareness, Inc., the leading provider of on-demand social media marketing software, today announced that ASOS launched ASOS Life, an online community powered by Awareness that facilitates interaction and conversation between the brand and its customers.

Established in June 2000, is the UK's largest independent online fashion and beauty retailer. With over 21,300 branded and own label products available and 1000 new lines added each week, is rapidly becoming the market leader in the UK online fashion world. Aimed primarily at fashion forward 16-34 year olds, attracts over 5.3 million unique visitors a month and has 2.3 million registered users.

"Our goal is to build on the enthusiasm our customers have for our brand by connecting them with each other and ASOS Insiders, to talk fashion, shopping and all things ASOS" said James Hart, Marketplace and Community Director, Asos. "Awareness' social media platform and experience in the space has allowed us to quickly build an online community that is fully integrated into the ASOS shopping experience."

ASOS Life is open to all ASOS customers and anyone who is interested in discussing the latest fashion trends. After registering, customers can create blog posts, interact in discussions, form groups around topics of their choice, submit and share ideas, and connect with other community members. The result is a dynamic and vibrant social network of individuals who are passionate about fashion.

Some of the features of ASOS Life include:

  • Discussion forum and blog platform featuring conversations around the latest fashion trends and topics
  • Deep social networking allows community members to connect with each other and form their own groups.
  • Idea sharing allows customers to share their ideas on their preferences and voting that allows the community as a whole to select the most popular ideas
  • Use of SSO technology to allow customers to sign up and into the community using their shopping account login details

"Marketers are searching for innovative and efficient ways achieve their marketing goals," said Robin Hopper, Founder and CEO of Awareness, Inc. "Progressive companies like ASOS are adopting social networking as a way to engage in a dialog with their customers, improve the overall customer experience and gain valuable insight into their preferences. We are very excited to be working with ASOS and are looking forward helping them continue to build their customer relationships."

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About Awareness

With a unique combination of technology, experience and thoughtful support, Awareness enables smart marketers to efficiently and effectively generate ROI from 100% trackable social media interactions. It is the leading provider of OnDemand Social Marketing Automation Software designed specifically to address all key aspects of social media marketing -- from demand generation to customer acquisition and social customer engagement. The Awareness Social Marketing Hub, the company's flagship social marketing software, is the only solution available that ties Social Prospecting, Social Scoring and Social Profile Database into one solution resulting in a detailed social marketing ROI. Awareness works with some of the world's leading brands and marketing agencies including Major League Baseball, FOX Broadcasting, NBC Universal (Comcast SportsNet), Raidious, American Cancer Society, Tiger Woods Foundation, The Carlsberg Group, Mindjumpers, Nuance, Demandware, Trend Micro, and Computer Associates.

Backed by NorthBridge Venture Partners, Awareness is headquartered in Burlington, Massachusetts.

Media Contact

Mike Lewis
Phone: 781-270-2400
Twitter: @bostonmike and @awarenessinc

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