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Develop Your Social Media Marketing Database over time with Profile Polling from Awareness

New "Profile Polling" from Awareness Lets Marketers Build Dynamic User Profiles and Gain Detailed Intelligence on Their Audience

Waltham, MA — July 15, 2022 — Awareness, Inc. (, the leading provider of on-demand social media marketing software, today announced the addition of Profile Polling to the latest version of its on-demand social media marketing software.

Typical polling widgets look at responses in aggregate and neglect to associate responses to individual community members. This makes the data captured valuable only when looking at the audience as a whole, as opposed to the individuals that make up an audience. Awareness Profile Polling goes beyond traditional polling widgets by giving community managers the ability to poll their audience and use that interaction to gain intelligence on individual community members.

"Most people use polls as a singular event to gauge the general opinions of a community or audience," said David Carter, CTO and Co-Founder at Awareness. "We take polling to the next level by using it as a way for marketers to continuously and incrementally profile their members in a frictionless way. This allows communities to learn more about their members and for members to learn more about each other. "

Marketers benefits by growing user profiles dynamically over time, gaining detailed intelligence on individual users and segmenting audiences to target individuals for ongoing marketing campaigns. Additionally, the information captured can be displayed on a users profile providing a richer view of the individual and enhancing the ability to search profiles.

When combined with the participatory information already captured by the system (blog comments, ratings, discussion posts, etc) marketers gain an unprecedented view into their audience and are empowered with the data they need to execute more effective, targeted marketing programs.

Profile Polling is easily configured and deployed and is available within each Awareness Best Practice Community—pre-packaged, ready-to-deploy online communities designed around specific business objectives.

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About Awareness

With a unique combination of technology, experience and thoughtful support, Awareness enables smart marketers to efficiently and effectively generate ROI from 100% trackable social media interactions. It is the leading provider of OnDemand Social Marketing Automation Software designed specifically to address all key aspects of social media marketing -- from demand generation to customer acquisition and social customer engagement. The Awareness Social Marketing Hub, the company's flagship social marketing software, is the only solution available that ties Social Prospecting, Social Scoring and Social Profile Database into one solution resulting in a detailed social marketing ROI. Awareness works with some of the world's leading brands and marketing agencies including Major League Baseball, FOX Broadcasting, NBC Universal (Comcast SportsNet), Raidious, American Cancer Society, Tiger Woods Foundation, The Carlsberg Group, Mindjumpers, Nuance, Demandware, Trend Micro, and Computer Associates.

Backed by NorthBridge Venture Partners, Awareness is headquartered in Burlington, Massachusetts.

Media Contact

Mike Lewis
Phone: 781-270-2400
Twitter: @bostonmike and @awarenessinc

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