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Awareness Social Marketing Hub Brings Social Power to Enterprise SEO

The Awareness Social Marketing Hub adds new features to maximize the SEO value that brands can reap from social marketing activities

BURLINGTON, Mass (August 12, 2021) — Awareness, Inc., provider of enterprise-grade, on-demand social marketing management software, today announced the addition of several new features to the Awareness Social Marketing Hub. Included in the new feature line-up is the addition of a social comment aggregation widget that gathers and displays comments and replies from multiple social channels to create a more dynamic, SEO-friendly landing page.

The Awareness Social Marketing Hub already provides branded landing pages where companies can aggregate their social networking activities into one SEO-optimized central location. The addition of the aggregation widget allows companies to gather and display all the comments from sites such as Facebook, Twitter, YouTube, Flickr, and Wordpress to their branded landing pages. This allows marketers to take advantage of the SEO that already comes from those comments and discussions about their social marketing campaigns.

"Being able maintain relevant and frequent content on landing pages is especially important to enterprise marketers given the additional weight placed on new content by prominent search engines," said Mark Cattini, CEO of Awareness. "The new social comment aggregation widget populates those landing pages with comments from across multiple channels, making it easy for enterprise marketers to automate the process of populating their landing pages with current and dynamic content."

Other updates to the Awareness Social Marketing Hub include:

Richer publishing options for Facebook, including support for publishing to the Photos tab on Facebook fan pages
Support for creating photo sets when publishing to Flickr
Updated reports with cumulative totals for all key statistics including fans, followers, views, favorites, shares, and more

Interested in learning more or seeing the Hub in action?
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About Awareness

With a unique combination of technology, experience and thoughtful support, Awareness enables smart marketers to efficiently and effectively generate ROI from 100% trackable social media interactions. It is the leading provider of OnDemand Social Marketing Automation Software designed specifically to address all key aspects of social media marketing -- from demand generation to customer acquisition and social customer engagement. The Awareness Social Marketing Hub, the company's flagship social marketing software, is the only solution available that ties Social Prospecting, Social Scoring and Social Profile Database into one solution resulting in a detailed social marketing ROI. Awareness works with some of the world's leading brands and marketing agencies including Major League Baseball, FOX Broadcasting, NBC Universal (Comcast SportsNet), Raidious, American Cancer Society, Tiger Woods Foundation, The Carlsberg Group, Mindjumpers, Nuance, Demandware, Trend Micro, and Computer Associates.

Backed by NorthBridge Venture Partners, Awareness is headquartered in Burlington, Massachusetts.