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Awareness Adds Support for Facebook Places

The Awareness Social Marketing Hub now includes channel support for Facebook Places, allowing enterprise marketers to easily publish, manage, measure, and engage around content on multiple Facebook Places

BURLINGTON, Mass (August 26, 2021)Awareness, Inc., provider of enterprise-grade, on-demand social marketing management software, today announced they have added support for the new, recently announced Facebook Places to the Awareness Social Marketing Hub, allowing marketers to engage with Facebook’s more than 500 million active members from within the Hub.

This news comes shortly after Awareness added support for foursquare to the Social Marketing Hub, allowing marketers to publish Tips to multiple venues. Like with foursquare, enterprise marketers can now add their Facebook Places to the Hub and publish out content to one or multiple places in one step.

The Hub also delivers comprehensive reports that track the effectiveness of content published to Facebook Places, so marketers can easily see how their social marketing messages are being consumed, shared, commented on, and liked. And, with the Hub’s Engage module, marketers can centralize all comments and discussions around that content to track and respond directly from within the Hub.

"Marketers are looking for ways to incorporate location-based services into their marketing mix. It was inevitable that Facebook would jump into the game with Facebook Places, offering a new way for its 500 million users to connect, but also providing marketers with another avenue in which they can engage with consumers," said Robin Dindayal, Director, Product Management, Awareness, Inc. "We built the Social Marketing Hub knowing how quickly the social media landscape evolves and that makes it easy for us to plug into new channels as they arise. This allows us to stay ahead of the market and constantly meet and exceed the needs of our customers."

Facebook Social Marketing ToolkitLooking for some resources to learn how your organization can leverage Facebook? Download our free Facebook Social Marketing Toolkit today to receive multiple Facebook resources in one complete package here.

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About Awareness

With a unique combination of technology, experience and thoughtful support, Awareness enables smart marketers to efficiently and effectively generate ROI from 100% trackable social media interactions. It is the leading provider of OnDemand Social Marketing Automation Software designed specifically to address all key aspects of social media marketing -- from demand generation to customer acquisition and social customer engagement. The Awareness Social Marketing Hub, the company's flagship social marketing software, is the only solution available that ties Social Prospecting, Social Scoring and Social Profile Database into one solution resulting in a detailed social marketing ROI. Awareness works with some of the world's leading brands and marketing agencies including Major League Baseball, FOX Broadcasting, NBC Universal (Comcast SportsNet), Raidious, American Cancer Society, Tiger Woods Foundation, The Carlsberg Group, Mindjumpers, Nuance, Demandware, Trend Micro, and Computer Associates.

Backed by NorthBridge Venture Partners, Awareness is headquartered in Burlington, Massachusetts.

Media Contact

Mike Lewis
Phone: 781-270-2400
Twitter: @bostonmike and @awarenessinc

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