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Awareness Enhances Customer Experience with Integration to Leading CRM Systems

Integration with RightNow Technologies and Enables 360-degree views of community members

Waltham, MA — September 2, 2021 — Awareness, Inc., the leading provider of on-demand social media marketing software, today announced integration from its Peer Support Best Practice Community to leading CRM systems.

Awareness' Peer Support BPC allows community members to get assistance from other members and benefit by getting quick answers to support issues directly from their peers. Brands benefit by reducing costs associated with higher priced support channels (like phone and email) and facilitating a positive customer experience. Extending peer support communities to allow organizations to assign, route and prioritize support issues as they arise, while tying the details back to a single customer record, is a critical requirement for most brands. To meet this need, Awareness has integrated with leading CRM solutions—specifically RightNow Technologies, and Clarify—to support customer service issues that originate within a peer support community and can be escalated.

Issues raised within a Peer Support community are routed directly to a CRM/trouble ticket system (as defined by the community administrator) for immediate follow up by a customer service representative. This ensures issues are resolved in a timely fashion and users benefit from an enhanced customer experience.

The integration is based on Awareness' standard integration framework and additional integrations are planned with other CRM solutions, including NetSuite and SugarCRM, in the coming months. The Awareness widgets and API allow for further development of the platform through the ability of other community developers. The framework gives developers the tools to mold the community and it's features to fit their needs.

"We're excited to be offering our customers another way to enhance customer experience," said David Carter, CTO and Co-Founder of Awareness."We've incorporated the integrations into our peer support community, so clients who are using CRM to handle support requests can utilize the service out of the box."

For more information on Awareness' integration framework and details on our integrations with leading CRM systems contact us at

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About Awareness

With a unique combination of technology, experience and thoughtful support, Awareness enables smart marketers to efficiently and effectively generate ROI from 100% trackable social media interactions. It is the leading provider of OnDemand Social Marketing Automation Software designed specifically to address all key aspects of social media marketing -- from demand generation to customer acquisition and social customer engagement. The Awareness Social Marketing Hub, the company's flagship social marketing software, is the only solution available that ties Social Prospecting, Social Scoring and Social Profile Database into one solution resulting in a detailed social marketing ROI. Awareness works with some of the world's leading brands and marketing agencies including Major League Baseball, FOX Broadcasting, NBC Universal (Comcast SportsNet), Raidious, American Cancer Society, Tiger Woods Foundation, The Carlsberg Group, Mindjumpers, Nuance, Demandware, Trend Micro, and Computer Associates.

Backed by NorthBridge Venture Partners, Awareness is headquartered in Burlington, Massachusetts.

Media Contact

Mike Lewis
Phone: 781-270-2400
Twitter: @bostonmike and @awarenessinc

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