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2012 Social Marketing & New Media Predictions2012 Social Marketing and New Media Predictions Whitepaper Provides Preview of the Upcoming Marketing Landscape

Awareness, Inc. Gathers Insights from 34 Marketing Strategists, Brand Marketers, and Leading Marketing Consultants

What do you get when 34 social marketing thought leaders discuss insights 6 of the hottest issues in digital media? The newest whitepaper from Awareness, Inc. entitled 2012 Social Marketing & New Media Predictions brings together the best and the brightest in marketing to give a preview of the digital landscape for the coming year.

Awareness, Inc. gathered over 140 individual predictions from lea de ring marketing strategists, brand marketers, and marketing consultants. Contributors include David Meerman Scott (@dmscott), Brian Solis (@briansolis), Erik Qualman (@equalman) and Paul Gillin (@pgillin), brand marketers such as Ekaterina Walter at Intel (@Ekaterina) and Michael Pace at Constant Contact (@mpace101), and marketing advisors and consultants from top agencies such as Edelman, Mindjumpers, Holland-Mark, and Raidious.

The 2012 Social Marketing and New Media Predictions is organized in six parts:

  • Part One: Predictions for the biggest (social) marketing developments in 2012
  • Part Two: The role of “big data” in (social) marketing next year
  • Part Three: Expectations around key new technology
  • Part Four: The role of mobile in (social)
  • Part Five: The top challenge for marketers engaged in social next year
  • Part Six: The top marketing news resources

"One of the challenges of social marketing is ever-changing nature of the industry," says Sal Giliberto, Marketing Director at Awareness, Inc. "Any resource that can help get ahead of this change is of benefit to marketers. This whitepaper is especially interesting because it shows a wide range of perspectives and readers can identify both common themes and differing points of view."

2012 Social Marketing & New Media Predictions can be downloaded from the Awareness, Inc. website and you can discuss these predictions on Twitter at #2012Awareness.

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About Awareness

With a unique combination of technology, experience and thoughtful support, Awareness enables smart marketers to efficiently and effectively generate ROI from 100% trackable social media interactions. It is the leading provider of OnDemand Social Marketing Automation Software designed specifically to address all key aspects of social media marketing -- from demand generation to customer acquisition and social customer engagement. The Awareness Social Marketing Hub, the company's flagship social marketing software, is the only solution available that ties Social Prospecting, Social Scoring and Social Profile Database into one solution resulting in a detailed social marketing ROI. Awareness works with some of the world's leading brands and marketing agencies including Major League Baseball, FOX Broadcasting, NBC Universal (Comcast SportsNet), Raidious, American Cancer Society, Tiger Woods Foundation, The Carlsberg Group, Mindjumpers, Nuance, Demandware, Trend Micro, and Computer Associates.

Backed by NorthBridge Venture Partners, Awareness is headquartered in Burlington, Massachusetts.

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Mike Lewis
Phone: 781-270-2400
Twitter: @bostonmike and @awarenessinc

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