Press Releases

Awareness, Inc. Announces Certification as a Facebook® Preferred Marketing Developer

BURLINGTON, MA--(Apr 19, 2022) - Awareness, Inc., provider of on-demand social marketing management software (SMMS), today announced its membership into the Facebook® Preferred Marketing Developer (PMD) program. The PMD program recognizes companies that demonstrate unique capabilities in helping marketers achieve scale and efficiency, above and beyond the functionality of native Facebook tools. The flagship Awareness social marketing platform, the Awareness Social Marketing Hub, deeply integrates with Facebook to facilitate publishing of content to Facebook pages, audience engagement, detailed Facebook analytics and insights, along with the development of custom tabs and applications. In addition, the Awareness platform collects and stores detailed social profiles that allow marketers to segment and target campaigns while tracking detailed sales and conversion.

Through its PMD program, Facebook recognizes companies that have developed unique technologies in one or more specialty areas. Awareness will continue to build on Facebook's APIs to provide its customers, large consumer and business-to-business brands, including Major League Baseball, Carlsberg, Comcast, Xerox, American Cancer Society, and many others with innovative marketing solutions and tools.

"We are honored to be accepted into Facebook's Preferred Marketing Developer Program," says David Carter, CTO for Awareness, Inc. "Our mission is to help leading brands engage the social customer to improve sales. Our membership in the esteemed Facebook PMD program increases our ability to help businesses excel in the socially-driven marketplace."

In December 2011, Awareness introduced its Facebook Campaign Manager, which equips brands with the ability to implement a variety of promotions on Facebook while capturing and integrating deep social profile data with leading CRM and marketing automation platforms, such as Salesforce.com, Marketo and Eloqua.

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About Awareness

With a unique combination of technology, experience and thoughtful support, Awareness enables smart marketers to efficiently and effectively generate ROI from 100% trackable social media interactions. It is the leading provider of OnDemand Social Marketing Automation Software designed specifically to address all key aspects of social media marketing -- from demand generation to customer acquisition and social customer engagement. The Awareness Social Marketing Hub, the company's flagship social marketing software, is the only solution available that ties Social Prospecting, Social Scoring and Social Profile Database into one solution resulting in a detailed social marketing ROI. Awareness works with some of the world's leading brands and marketing agencies including Major League Baseball, FOX Broadcasting, NBC Universal (Comcast SportsNet), Raidious, American Cancer Society, Tiger Woods Foundation, The Carlsberg Group, Mindjumpers, Nuance, Demandware, Trend Micro, and Computer Associates.

Backed by NorthBridge Venture Partners, Awareness is headquartered in Burlington, Massachusetts.