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Social Media Management Software Provider Awareness, Inc. Expands Client Base and Diversifies Portfolio

Attracts Sizable Number of New Clients, Signaling Consistent, Strong Growth Moving Into the Next Quarter

BURLINGTON, MA, Nov 17, 2021 (MARKETWIRE ) -- Awareness, Inc., provider of on-demand social marketing management software (SMMS), announces a significant expansion of its client base across a diverse range of industries.

New Awareness, Inc. clients range from well-known brands such as Otis Spunkmeyer, Comcast Sports Net and Xerox to high tech companies like Nuance and Trend Micro, to marketing firms such as Raidious, Hult Marketing, OmniStudio and Wanna Bee Social to manufacturing companies like Stafford Textiles and local governments such as Davis County Government. As the importance of branding, marketing and interacting online and in social networks increases dramatically, organizations of all sizes and industry focus are turning to Awareness' flagship product, The Social Marketing Hub, to ensure the effective implementation, measurement, and analysis of their social marketing and engagement strategy.

Awareness, Inc. offers clients a unique blend of measurement, analysis and implementation technology that provides insight into consumer interaction and behavior online and streamlines content creation, dissemination and measurement across social media channels. Awareness, Inc. customers have not only the measurement tools to understand how their communications plan is performing, they also have the implementation tools to quickly and effectively communicate with constituents on any platform. The success clients experience through the use of the Awareness Social Marketing Hub will continue to make the company the go-to solution for any organization looking to implement an effective online communications program.

"After experimenting with several social media solutions, we found the Awareness Social Marketing Hub to be the best fit for the social media strategies of our continually expanding client base, so we turned to Awareness," said Taulbee Jackson, President and CEO of social media agency Raidious. "As the social media landscape becomes more complex, we needed a tool that would help centralize activities and provide reporting on how we are performing against objectives. We used other solutions and migrated to Awareness because of their ease of use, deep functionality and reporting capabilities across multiple clients."

"The Awareness social media management console will be a key component in our community development and social content management strategy," said Liz Greene, Digital Marketing Manager for Otis Spunkmeyer Fundraising. "We are already seeing the results with increased traffic to our cookie-dough fundraising website."

"With new forms of communication come challenges, especially as consumers turn to real-time online and social media channels to help them make buying decisions, find local services, research products and interact with brands," explains Mike Lewis, vice president of marketing and sales at Awareness, Inc. "The rapid expansion of our client base speaks to the trend that companies and organizations are grappling with how best to interact in these new communication channels. Many have chosen Awareness, Inc. to help them make informed and strategic decisions about their online communications plans."

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About Awareness

With a unique combination of technology, experience and thoughtful support, Awareness enables smart marketers to efficiently and effectively generate ROI from 100% trackable social media interactions. It is the leading provider of OnDemand Social Marketing Automation Software designed specifically to address all key aspects of social media marketing -- from demand generation to customer acquisition and social customer engagement. The Awareness Social Marketing Hub, the company's flagship social marketing software, is the only solution available that ties Social Prospecting, Social Scoring and Social Profile Database into one solution resulting in a detailed social marketing ROI. Awareness works with some of the world's leading brands and marketing agencies including Major League Baseball, FOX Broadcasting, NBC Universal (Comcast SportsNet), Raidious, American Cancer Society, Tiger Woods Foundation, The Carlsberg Group, Mindjumpers, Nuance, Demandware, Trend Micro, and Computer Associates.

Backed by NorthBridge Venture Partners, Awareness is headquartered in Burlington, Massachusetts.

Media Contact

Mike Lewis
Phone: 781-270-2400
Twitter: @bostonmike and @awarenessinc

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