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Awareness Social Media Business Summit to Be Held in Burlington, MA on October 17, 2021

Jeremiah Owyang and Todd Defren Headline a Line-Up Featuring Leading Experts and Thought Leaders Speaking at Premier Social Media Event in Boston

BURLINGTON, MA--(Marketwire - Aug 9, 2021) - Altimeter Group analyst Jeremiah Owyang and Shift Communications principal Todd Defren headline a power packed line-up featuring a "Who's Who" of digital marketing and social media marketing experts speaking at the Awareness Exploring Social Media Business Summit. The event will be held all day, Monday, Oct. 17, 2011, at the Boston Marriott Burlington.

"Social media is continuing to grow and evolve and businesses are seeking education to stay up to date on the latest innovations and best practices," said Mike Lewis, VP of Sales and Marketing at Awareness, Inc. "We are extremely excited to be able to be partnering with Jason Falls and Exploring Social Media to bring such a powerful educational event to Boston."

The cost of the event is $250 for early bird registrants who reserve their seat by Sept. 17. The full price after the early bird deadline is still just $300.

"One of Exploring Social Media's core purposes is to make social media marketing more accessible," said Jason Falls, president and CEO of Social Media Explorer, which operates Exploring Social Media. "You won't find a one-day, intensive learning event like this, with this caliber of a speaking roster for less money. We're trying to deliver maximum value for minimum investment here. With the insights people will get, I'm confident we'll deliver."

Ideally suited for business owners, marketing and brand managers, public relations executives and other professional marketers, the Awareness Exploring Social Media Business Summit promises to deliver practical, actionable advice professionals can begin using immediately. Some of the topics on the schedule to be covered include building a scalable social business, integrating social media and traditional media, exploring the social marketing funnel, developing a strategic plan for social media and using content creatively. Sessions on mobile marketing, email marketing and location-based marketing are also planned.

Falls, a leading social media marketing consultant, speaker and author of the upcoming book, "No Bullshit Social Media: The All-Business, No-Hype Guide To Social Media Marketing," launched Exploring Social Media, a subscription-based online learning community, in January. The ESM Business Summits started in May with an inaugural event in Toledo, Ohio.

"The event was very successful at delivering value for the audience," Falls said. "When (Awareness VP of Sales & Marketing) Mike Lewis called and asked if I wanted to bring the event to Boston and partner with Awareness to do it, there was no hesitation."

Event registration is available at The cost includes breakfast, lunch and a one-month subscription to Participants are encouraged to bring laptop computers. Internet access will be provided.

The Boston Marriott Burlington is located off I-95 at One Burlington Mall Road in Burlington, MA.

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About Awareness

With a unique combination of technology, experience and thoughtful support, Awareness enables smart marketers to efficiently and effectively generate ROI from 100% trackable social media interactions. It is the leading provider of OnDemand Social Marketing Automation Software designed specifically to address all key aspects of social media marketing -- from demand generation to customer acquisition and social customer engagement. The Awareness Social Marketing Hub, the company's flagship social marketing software, is the only solution available that ties Social Prospecting, Social Scoring and Social Profile Database into one solution resulting in a detailed social marketing ROI. Awareness works with some of the world's leading brands and marketing agencies including Major League Baseball, FOX Broadcasting, NBC Universal (Comcast SportsNet), Raidious, American Cancer Society, Tiger Woods Foundation, The Carlsberg Group, Mindjumpers, Nuance, Demandware, Trend Micro, and Computer Associates.

Backed by NorthBridge Venture Partners, Awareness is headquartered in Burlington, Massachusetts.

Media Contact

Mike Lewis
Phone: 781-270-2400
Twitter: @bostonmike and @awarenessinc

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