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Social Media Experts Show Marketing Practitioners How to Leverage Social Media

Awareness, Inc. and McGraw-Hill Professional Provide Complimentary Education Programs

BURLINGTON, MA--(Marketwire - February 23, 2022) -  Awareness, Inc., a provider of on-demand social marketing management software, today announced a collaboration with McGraw-Hill Professional to deliver complimentary social media educational content for marketers. The program will feature McGraw-Hill Professional authors who will offer downloadable chapters from their upcoming releases as well as participation in a complimentary webinar to discuss relevant issues from their books.

So far, nine events featuring some of McGraw-Hill's social media experts have been scheduled throughout 2011 and more will be added in the coming months. For each session, the audience will have the opportunity to learn from a McGraw-Hill author during a one-hour webinar that will feature a presentation from the author as well as an interactive Q&A session. In addition, attendees will have the opportunity to exclusively download one or two chapters from the author's book. 

"Marketers are looking for cutting-edge social media education and are seeking access to more information on how to leverage social media as part of the marketing mix," says Mike Lewis, Vice President of Sales & Marketing at Awareness, Inc. "For some time now, we have been providing content to help educate marketers about the power of social media. Working with McGraw-Hill allows us to bring exclusive content from a growing list of authors and thought leaders to the market. We are very excited to be working with the team at McGraw-Hill on this initiative and are confident it's something our audiences will gain a lot of value from."

"Our books and online products are designed to help professionals excel in their careers, so we are pleased to join forces with Awareness, Inc. on this initiative," says Derek Stordahl, Vice President of Global Marketing at McGraw-Hill Professional. "Our renowned authors will share best practices and help marketers optimize social media to connect with customers, build brands, and create product awareness."

The preliminary schedule of author events for 2011 is exciting. Please note, this is still preliminary but provides a taste of what is to come:

  • March 17th at 2PM ET: Steve Rosenbaum, Author of Curation Nation
  • April 7th at 2PM ET: Susan Gunelius, Author of 30 Minute Social Media Marketing
  • May 5th at 2PM ET: Sean Moffit & Mike Dover, Authors of Wikibrands
  • June 9th at 2PM ET: Dave Kerpen, Author of Likeable Social Media
  • July 21st at 2PM ET: Adam Metz, Author of The Social Customer

We will be adding more sessions and chapter downloads to this page frequently. Stay informed by subscribing to the Awareness, Inc. mailing list.

About Awareness

Awareness builds social marketing management software for marketers leveraging multiple social channels to engage with customers, build their brand, and increase revenues. Built upon Awareness' deep expertise powering the social media strategies of over 200 brands including Sony, and AIRMiles, the Awareness Social Marketing Hub helps marketers publish, manage, and measure their marketing activities across key social media channels, and engage with users around that content. The Hub has support for the most important social marketing channels in use by enterprises today, including foursquare, WordPress, Facebook, Twitter, YouTube, Flickr, and branded online communities. For more information and to request a demo, please visit:

Backed by NorthBridge Venture Partners, Awareness, founded in 2000, is based in Burlington, Massachusetts. Interested in learning more or seeing the Hub in action? Information and Demos

  • Register to attend one of our live demos of the Awareness Social Marketing Hub here
  • To request your own demo of the Awareness Social Marketing Hub, click here
  • For more information about the Awareness Social Marketing Hub, click here

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About McGraw-Hill Professional

McGraw-Hill Professional is a leading global provider of print and electronic content and services for the medical, technical, and business communities. Its offerings include reference and certification books for all professional and educational disciplines and online solutions on medical and health, engineering, business, and scientific topics. For more information, visit

McGraw-Hill Professional is a unit of McGraw-Hill Education. McGraw-Hill Education, a division of The McGraw-Hill Companies (NYSE: MHP), is a leading innovator in the development of teaching and learning solutions for the 21st century. Through a comprehensive range of traditional and digital education content and tools, McGraw-Hill Education empowers and prepares professionals and students of all ages to connect, learn and succeed in the global economy. McGraw-Hill Education has offices in 33 countries and publishes in more than 65 languages. Additional information is available at

Interested in learning more or seeing the Hub in action?
Information and Demos

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About Awareness

With a unique combination of technology, experience and thoughtful support, Awareness enables smart marketers to efficiently and effectively generate ROI from 100% trackable social media interactions. It is the leading provider of OnDemand Social Marketing Automation Software designed specifically to address all key aspects of social media marketing -- from demand generation to customer acquisition and social customer engagement. The Awareness Social Marketing Hub, the company's flagship social marketing software, is the only solution available that ties Social Prospecting, Social Scoring and Social Profile Database into one solution resulting in a detailed social marketing ROI. Awareness works with some of the world's leading brands and marketing agencies including Major League Baseball, FOX Broadcasting, NBC Universal (Comcast SportsNet), Raidious, American Cancer Society, Tiger Woods Foundation, The Carlsberg Group, Mindjumpers, Nuance, Demandware, Trend Micro, and Computer Associates.

Backed by NorthBridge Venture Partners, Awareness is headquartered in Burlington, Massachusetts.

Media Contact

Mike Lewis
Phone: 781-270-2400
Twitter: @bostonmike and @awarenessinc

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