News + Events

Highlighted Coverage



JetBlue To Pilot the Use of Internal Wikis and Blogs
"JetBlue's social platform, set to go live in the test group shortly after the new year, will be provided by Awarness, a social software company (formerly known as iUpload) that has focused primarily on delivering an integrated suite of enterprise-grade technologies like wikis and blogs."
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EContent100 Winners
"Awareness wins EContent100 award honoring top digital content companies for third year running."
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Awareness Named to AlwaysOn's Northeast Top 100
"Each of the Northeast 100 winners had to demonstrate leadership among their peers in the following areas: innovation, market opportunity, commercialization, media buzz and stakeholder value creation," said Tony Perkins, Founder and Editor, AlwaysOn Network. "We congratulate them all on this great honor."
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The Impact of Information Technology on Businesses and their Leaders
(Andrew McAfee, Enterprise 2.0 Thought Leader, Shares Thoughts on Awareness)
Here Comes the Neighborhood
“Awareness Networks builds, hosts, and deploys integrated E2.0 suites for an impressive roster of customers. … These suites include a variety of tools for both user-generated content and social networking, and are hosted by Awareness and integrated into a customer’s existing infrastructure for security and permissions.”

“As CEO John Bruce, CTO and co-founder David Carter, and VP of Marketing Eric Schurr walked me through their company and its offerings I found myself nodding along and saying to myself “Yep. Yep. Good idea. Good idea...” When they described how neighborhoods work within Awareness, I think I said “Great idea!” out loud.”
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Recent News Coverage



February 26, 2022
the FASTforward blog: A hosted discussion on Enterprise 2.0

Awareness Research on Enterprise 2.0 Adoption
“I received a useful report from Awareness on adoption trends for web 2.0 tools within the enterprise. In an email survey they found that 54% of organizations with over 500 employees are using web 2.0 tools and 74% of those with under 500 employees.”

“The Awareness research found that going forward 28% of organizations with over 500 employees have budgets greater than $50,000 for web 2.0 tools or social media. The top tools planned are blogs and wikis (56%) but many are also planning to deploy online communities.”
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January 2008
Effective Use of Web 2.0 Tools in the Enterprise
“Companies hope to benefit from using Web 2.0 tools in two ways: externally, they can help to strengthen the brand, increase customer loyalty, and conduct more meaningful dialogue with customers that enables the latter to express their views more openly. Internally, these technologies improve knowledge sharing, expand cooperation, and contribute to building a corporate memory.”
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January 2008
Effective Use of Web 2.0 Tools in the Enterprise
“Companies hope to benefit from using Web 2.0 tools in two ways: externally, they can help to strengthen the brand, increase customer loyalty, and conduct more meaningful dialogue with customers that enables the latter to express their views more openly. Internally, these technologies improve knowledge sharing, expand cooperation, and contribute to building a corporate memory.”
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November 16, 2021
IT wrestles with workplace blogging
"There's no question that blogs are multiplying in cyberspace. Now they're infiltrating businesses, too, even if the IT departments haven't sanctioned their implementations "
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November 16, 2021
Corporate blogging: Does it really work?
"Blogs are moving from the social realm to the corporate world. But companies aren't replicating the free-flowing exchange that has been a hallmark of the broader blogosphere. Rather, companies are trying to harness that freedom and conform it to business needs, with forward-thinking companies using strategic planning and formal policies to shape the use of blogs and other Web 2.0 tools to drive more communication and collaboration among workers."
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November 13, 2021
Insurer takes a bold leap into Web 2.0
"Over the past year, Northwestern has worked with Awareness, a social network infrastructure provider, to create an employee-generated online community that helps to capture and share employee knowledge, encourage discussion across product lines and serve as a resource for everything from policy information to sales techniques. ‘It's part town hall, part intranet, part [social networking website] Facebook – and it's really working,' said an analyst at consultancy Forrester."
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Recent Press Releases

April 1, 2022
Awareness, Inc. Honored with AlwaysOn's Northeast Top 100 Award
Awareness Recognized for Game-Changing Technology and Innovation



March 24, 2022
Awareness, Inc. Announces Availability of Enterprise Social Media Webinar Featuring Jeremiah Owyang
Awareness Presents Webinar Covering Latest Research on "Understanding Online Community Best Practices"



March 10, 2022
Awareness, Inc. Powers Online Web 2.0 Community for Flight Centre
"GlobalTravelBlog.com" Brings Flight Centre Increased Brand Awareness and Gives Users a Place to Share Travel Experiences and Recommendations



February 26, 2022
Awareness Hosts Webinar on Online Community Best Practices Featuring Independent Research Firm
Analyst Jeremiah Owyang Discusses How to Leverage Web 2.0 to Increase Customer Retention, Word of Mouth and Customer Insight



February 20, 2022
Awareness, Inc. CEO to Speak at Top Marketing Industry Conference
John Bruce To Discuss Web 2.0 in the Enterprise at DMA B-to-B Marketing Conference



February 11, 2022
Awareness, Inc. Announces Webinar on Web 2.0 with Online Thought Leadership and Viral Marketing Guru David Meerman Scott
Leading Enterprise Social Media Vendor Hosts “The New Rules of Marketing and PR”



January 23, 2022
AWARENESS, INC.announces research report on trends in enterprise web 2.0 adoption
Findings Reveal That While Enterprises Are Beginning to Use Social Media, Security Concerns Are a Major Barrier to Adoption



January 10, 2022
Awareness, Inc. Announces Availability of Enterprise Social Media Webinar Co-Hosted by Forrester Research, Inc.
Analyst Charlene Li and Awareness Discuss “How To Think Strategically About Web 2.0 Communities”



November 16, 2021
AWARENESS, INC. EXHIBITS AT GILBANE CONFERENCE BOSTON
Customer Earth Knowledge to be Profiled in Gilbane Industry Report




Upcoming Events

Webinar: Enterprise Social Media – 5 Common Questions and the Lessons Learned
AIf you’re starting on your first social media initiative, you probably have many of the same questions as others who are also getting started with Web 2.0. As a provider of enterprise social media solutions, Awareness hears a broad range of questions from many companies. These questions span areas such as user participation, community dynamics, community ethics, legal and intellectual property concerns, and technology. We’ve written a whitepaper (hyperlink to the whitepaper) that discusses the five most common questions we hear and the real-world lessons we offer as we help customers build effective Web 2.0 strategies. Now we are hosting a webinar to discuss these findings. Please join us. To learn more about the webinar and register, click here.

>> Register for the Webinar

Web 2.0 Drives Enterprise Collaboration and Knowledge Capture
Are you interested in utilizing Web 2.0 to drive collaboration in your enterprise? If so, please join us for a free webinar with Forrester Analyst Rob Koplowitz as he shares the research he has compiled surrounding this topic. To view the invitation to this event and register, click here.

>> Register for the Webinar

Community 2.0 Conference
Awareness will be sponsoring the Community 2.0 Conference May 13th – 14th at the Red Rock Casino, Resort and Spa in Las Vegas, NV. Our Founder and CTO, Dave Carter will also be speaking on a panel at the show May 14th discussing “Marketing Of, To, and Through Online Communities”.
Community 2.0 will be discussing topics such as; revolutionizing the perception of community, driving community involvement and creating consumer advocates, leveraging communities for business gains and rethinking traditional corporate structure and culture. To learn more about the show, click here.

Web 2.0 EXPO
Awareness is proud to announce that we will be presenting at Web 2.0 Expo conference on Thursday April 24th at 1:30 PM.  We hope to see you there.  If you would like to attend, please utilize this discount code (websf08co23) when registering and receive $100.00 your registration. 

The second Web 2.0 Expo San Francisco takes the pulse of the Web ecosystem and looks to its future, training a spotlight across the Web 2.0 universe to illuminate how the Internet Revolution is being created and delivered. Web 2.0 Expo is for the builders of the next generation web: designers, developers, entrepreneurs, marketers, business strategists, and venture capitalists, people who have experiences to share and a passion for learning--the hot new thing, lessons from failures, innovations and inspirations, and the practical applications of all of the above. What will you do with the power of Web 2.0?  To learn more about the event click here.

Enterprise 2.0
Awareness is excited to announce that we will be a sponsor at Enterprise 2.0 held this year in Boston, MA.  The conference runs from June 9th – 12th at the Westin Waterfront. We hope you join us for the one event that brings the latest trends and practical information about Enterprise 2.0 together in one place. Help drive the evolution in your organization. Join and network with over 1,000 IT and business leaders.  To learn more about the event click here.

DMA B-to-B Overview:
Awareness will be speaking at the DMA B-to-B conference on Wednesday, March 5, from 3:15 to 4:30 p.m.  We encourage you to participate in our session if you are at the event.  B-to-B Marketing Conference, March 3 – 5, 2008, Rosen Centre Hotel, Orlando, FL. This event combines the best of the DMB (Direct Marketing to Business) and B-to-B Interactive Conferences.

You’ll learn proven strategies and practices that will allow you to generate demand, convert prospects, and grow your current customer base, as well as maximize online marketing to create a powerful online customer experience.

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