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September 24, 2021


John Bruce to Speak About the Marketing Benefits of Bringing Social Media to the Enterprise

Waltham, Mass. —September 24, 2007 — Awareness, Inc. today announced that CEO John Bruce has been invited to participate at several upcoming conferences exploring trends and developments in enterprise social media and marketing, including Forrester’s Consumer Forum and the DMA07 Conference & Exhibition.

At the Forrester Consumer Forum, scheduled for October 11-12 in Chicago, Bruce will be joined by a host of social media industry executives to examine this year’s theme: “Winning in a world transformed by social technologies.” He will participate in a panel entitled “Are you engaged? The pros and cons of engaging a community online.” The panel will discuss how online communities can influence an organization in intended or unintended ways and how companies have managed and monitored their image in online communities, while also gaining customer insight on their products, services and competitors.

Additionally, Bruce will be speaking at the Direct Marketing Association’s DMA07 Conference & Exhibition, the marketing industry’s largest and most prominent event, October 13-18 in Chicago. This year’s keynote speakers include Kenneth Cole, chairman and CEO of Kenneth Cole Productions, Shelly Lazurus, chairman and CEO of Ogilvy & Mather Worldwide, and Jimmy Wales, founder of Wikipedia. At the event, Bruce will discuss how social media technology offers a unique way to monitor marketing and advertising campaigns, respond immediately to customer praise and criticism, and develop online communities of interest. He will also explore how social media can present lucrative sales opportunities and fit into current trends of word-of-mouth marketing, and how it presents marketers with a method for staying relevant with audiences.

"There has been a lot of discussion and excitement in recent months about bringing Web 2.0 technologies to the enterprise, a space that has been coined Enterprise 2.0,” said Bruce. “More and more companies are using social media for internal communication purposes as well as external marketing efforts. The increasing amount of content being created by employees and customers is incredibly valuable and useful for brand building, customer communication and retention, in addition to numerous other marketing goals. Harnessing and leveraging this content is the holy grail for the modern enterprise and I look forward to discussing Awareness’ enterprise social media approach at these leading industry gatherings."

About Awareness
Awareness is an on-demand social media platform where enterprises deploy Web 2.0 technologies to achieve real business benefits. Awareness leverages the power of user-generated content - blogs, wikis, podcasts, RSS, social networking, photos, videos, forums, discussion groups, etc. - to create online communities that connect an organization's employees, customers, prospects, and partners. Major corporations such as McDonald's, Kodak, the New York Times, Northwestern Mutual and Cannondale Bicycle Corp. use Awareness to improve employee communication and collaboration, drive new forms of revenue and channels, conduct market research and create a "corporate memory." An Awareness community can be seamlessly integrated into existing intranets or public web sites or presented as a new branded web presence. Backed by Greylock Venture and North Bridge Venture Partners, Awareness is headquartered in Waltham, Mass. For more information visit