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January 10, 2022

Awareness, Inc. Announces Availability of Enterprise Social Media Webinar Co-Hosted by Forrester Research, Inc.

Analyst Charlene Li and Awareness Discuss “How To Think Strategically About Web 2.0 Communities”

WALTHAM, Mass. - January 10, 2022 - Awareness, Inc., the leader in enterprise social media, today announced availability of a recent webinar with Forrester analyst Charlene Li, “How To Think Strategically About Web 2.0 Communities.” The webinar is currently available for download from Awareness' website at

Charlene Li is one of the driving forces behind Forrester's Social Computing and Web 2.0 research and is one of Forrester's most quoted analysts, appearing on CNN, NPR, BBC, the Wall Street Journal, The New York Times, BusinessWeek and many other media outlets. During her eight years at Forrester, Charlene has run the San Francisco office and has led the Forrester marketing and media research team.

In this informational webinar, Li and Awareness executive Eric Schurr examine how companies can leverage Web 2.0 technologies like blogs, wikis, social networking, RSS, tagging and widgets for marketing purposes. The webinar covered topics such as:

  • The Forrester POST (People, Objectives, Strategy, Technology) methodology to building and deploying Web 2.0 communities;
  • Examples of companies driving innovative marketing efforts with Web 2.0 communities;
  • Considerations for whether to buy into a community or build your own;
  • The 5 most common questions and concerns from customers who are planning Web 2.0 projects, and specific guidance and advice to address those concerns.

You can watch the recording here.

To learn more about the uses and benefits of Web 2.0 communities at the enterprise level, download the free Awareness webinar now.

About Awareness
Awareness is an on-demand social media platform where enterprises deploy Web 2.0 technologies to achieve real business benefits. Awareness leverages the power of user-generated content – blogs, wikis, podcasts, RSS, social networking, photos, videos, forums, discussion groups, etc. – to create online communities that connect an organization's employees, customers, prospects, and partners. Major corporations such as McDonald's, Kodak, the New York Times Co., Northwestern Mutual and Cannondale Bicycle Corp. use Awareness to improve employee communication and collaboration, drive new forms of revenue and channels, conduct market research and create a "corporate memory." An Awareness community can be seamlessly integrated into existing intranets or public web sites or presented as a new branded web presence. Backed by Greylock Venture and North Bridge Venture Partners, Awareness is headquartered in Waltham, Mass. Find out more at

Media Contact
Jennifer Gazin or Virginia Zimpel
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