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November 16, 2021


Customer Earth Knowledge to be Profiled in Gilbane Industry Report

Awareness, Inc., the leader in enterprise social media, today announced that the company will exhibit at the Gilbane Conference Boston on November 27-29. The company also announced that Awareness customer Earth Knowledge, an environmental consulting firm, will be profiled as a case study in the Gilbane Groupís upcoming report on Enterprise 2.0, collaboration and social computing.

The Gilbane conference will focus on the dramatic growth and diversity of enterprise content, and how the technologies for creating and managing it are changing IT and information management strategies to support compliant and compelling content for internal and external facing business applications. Awareness is participating in the conference to help companies better understand and leverage social media and Web 2.0 tools as means to encourage employee and customer generated content through online communities. Awareness will be exhibiting at the conference in booth 142.

The report, due out by the end of the year, will focus on key trends in the acquisition and deployment of collaboration and social computing solutions, and examine the business uses of shared workspaces, blogs, wikis, and social networks. Earth Knowledge and its online partner and customer community, powered by Awareness, will be profiled as an example of how companies can establish best practices for the implementation of enterprise social media. Earth Knowledge transformed the homepage of their Website from a traditional page, where company information was posted, into an interactive online community where timely articles about environmental issues are posted blog-style so that users can comment and discuss. In addition, Earth Knowledge rolled out other social media tools, such as wikis and RSS, along with geo-tagging, to facilitate communication and knowledge-sharing between the many organizations, businesses, and government agencies that continually interact around environmental issues.

Awareness, Inc. provides an on-demand social media platform for enterprises to deploy Web 2.0 technologies, including blogs, wikis, podcasts, RSS and social networking. Companies like McDonald's, Kodak and Northwestern Mutual use the platform to set up online communities to improve employee and customer communication and collaboration.

About Awareness

Awareness is an on-demand social media platform where enterprises deploy Web 2.0 technologies to achieve real business benefits. Awareness leverages the power of user-generated content - blogs, wikis, podcasts, RSS, social networking, photos, videos, forums, discussion groups, etc. - to create online communities that connect an organization's employees, customers, prospects and partners. Major corporations such as McDonald's, Kodak, the New York Times Co., Northwestern Mutual and Cannondale Bicycle Corp. use Awareness to improve employee communication and collaboration, drive new forms of revenue and channels, conduct market research and create a "corporate memory." An Awareness community can be seamlessly integrated into existing intranets, or public web sites or presented as a new branded web presence. Backed by Greylock Partners and North Bridge Venture Partners, Awareness is headquartered in Waltham, Mass. For more information visit

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