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February 20, 2022

Awareness, Inc. CEO to Speak at Top Marketing Industry Conference

John Bruce To Discuss Web 2.0 in the Enterprise at DMA B-to-B Marketing Conference

WALTHAM, Mass. —February 20, 2008 — Awareness, Inc., the leader in enterprise social media, today announced that CEO John Bruce will be presenting at the DMA B-to-B Marketing Conference on the marketing benefits of enterprise social media communities. This year’s conference will take place on March 3-5 in Orlando, Florida.

As the marketing industry’s largest B-to-B event, the Direct Marketing Association’s B-to-B Marketing Conference will highlight the various marketing communication channels business-to-business marketers use in combination with direct marketing and sales. Bruce will discuss how social media technology can be incorporated into marketing and advertising campaigns, allowing marketers to interact directly with customers and develop online communities of interest. He will also explore how social media can be used to generate sales opportunities and fit into current trends of word-of-mouth marketing. Bruce’s presentation will take place on Wednesday at 3:15 p.m. ET.  For more information, click here.

"Recently, there has been a lot of discussion and excitement about bringing Web 2.0 technologies to the enterprise; so much so that the term ‘Enterprise 2.0’ has seemingly become ubiquitous,” said John Bruce, CEO of Awareness, Inc.. “Companies are increasingly interested in leveraging the power of social media for both consumer and B-to-B marketing efforts. Social media is ever more being recognized as useful for brand building, customer communication and retention, in addition to numerous other marketing functions. Creating and harnessing this content is imperative for the modern enterprise and I look forward to sharing our experience of working with some of the most respected and innovative marketing organizations in the world."

About Awareness
Awareness is an on-demand social media platform where enterprises deploy Web 2.0 technologies to achieve real business benefits. Awareness leverages the power of user-generated content – blogs, wikis, podcasts, RSS, social networking, photos, videos, forums, discussion groups, etc. – to create online communities that connect an organization's employees, customers, prospects, and partners. Major corporations such as McDonald's, Kodak, the New York Times Co., Northwestern Mutual and Cannondale Bicycle Corp. use Awareness to improve employee communication and collaboration, drive new forms of revenue and channels, conduct market research and create a "corporate memory." An Awareness community can be seamlessly integrated into existing intranets or public web sites or presented as a new branded web presence. Backed by Greylock Venture and North Bridge Venture Partners, Awareness is headquartered in Waltham, Mass. Find out more at
Media Contact
Jennifer Gazin or Virginia Zimpel