attend a webinar

News + Events


October 4, 2021


Awareness, Inc., an on-demand social media platform where enterprises deploy Web 2.0 technologies to achieve real business benefits, today announced the release of its latest report on enterprise social media, “Six Myths and Realities of Blogging and Social Media in the Enterprise.” To download the free report, click here.

To clarify some of the misconceptions about blogging for business, Awareness compiled a number of enterprise and social media best practices based on the company’s expertise in deploying hundreds of communities in leading enterprises and organizations across many industries, including financial services, hospitality, online publications and retailers. The report outlines the top six myths associated with enterprise blogging and social media initiatives and the correlating realities.

The report is a guide for organizations seeking to effectively utilize blogs and other social media at the corporate level. The myths explored in the report include:

  • Guidelines are the holy grail for reducing corporate blogging risk
  • To build a successful corporate blog, companies should select the right people to blog
  • Company blogs are mainly effective as a PR and marketing tool
  • Creating celebrity bloggers is key
  • Simply giving all staff blogs will foster a successful enterprise program
  • Blogs are the only tool needed to foster employee communication and encourage customer interaction

"Working closely with our customers has given us great exposure to what works and what simply does not", said John Bruce, CEO of Awareness. "People have a whole set of preconceived notions about how they think they should roll out corporate blogs, wikis, etc. Our extensive experience has allowed us to develop this set of best practices which we're hoping will guide other companies in their social media initiatives."

To learn more about the myths and realties of blogging and social media in the enterprise, the Awareness report is available for free download here.

About Awareness

Awareness is an on-demand social media platform where enterprises deploy Web 2.0 technologies to achieve real business benefits. Awareness leverages the power of user-generated content - blogs, wikis, podcasts, RSS, social networking, photos, videos, forums, discussion groups, etc. - to create online communities that connect an organization's employees, customers, prospects and partners. Major corporations such as McDonald's, Kodak, the New York Times Co., Northwestern Mutual and Cannondale Bicycle Corp. use Awareness to improve employee communication and collaboration, drive new forms of revenue and channels, conduct market research and create a "corporate memory." An Awareness community can be seamlessly integrated into existing intranets, or public web sites or presented as a new branded web presence. Backed by Greylock Partners and North Bridge Venture Partners, Awareness is headquartered in Waltham, Mass. For more information visit