attend a webinar

News + Events


November 14, 2021


Leading enterprise social media vendor hosts "How To Think Strategically About Web 2.0 Communities"

Awareness, Inc., the leader in enterprise social media, today announced a new webinar with Forrester analyst Charlene Li, How To Think Strategically About Web 2.0 Communities, taking place on Tuesday, December 11, 2021 at 1 p.m. EST. To register for the webinar, follow this link.

Charlene Li is one of the driving forces behind Forrester’s Social Computing and Web 2.0 research and is one of Forrester’s most quoted analysts, appearing on CNN, NPR, BBC, the Wall Street Journal, The New York Times, BusinessWeek and many other media outlets. During her eight years at Forrester, Charlene has run the San Francisco office and has led the Forrester marketing and media research team.

In this informational webinar, Li and Awareness executive Eric Schurr will examine how companies can leverage Web 2.0 technologies like blogs, wikis, social networking, RSS, tagging and widgets for marketing purposes. The webinar will serve as a robust guide for organizations seeking to strategically utilize Web 2.0 technologies effectively at the enterprise level and will discuss real world Awareness customer deployments.

To learn more about the uses and benefits of Web 2.0 communities at the enterprise level, register for the free Awareness webinar now. Registration is found here.

To clarify some of the misconceptions about blogging for business, Awareness compiled a number of enterprise and social media best practices based on the company’s expertise in deploying hundreds of communities in leading enterprises and organizations across many industries, including financial services, hospitality, online publications and retailers. The report outlines the top six myths associated with enterprise blogging and social media initiatives and the correlating realities.

About Awareness

Awareness is an on-demand social media platform where enterprises deploy Web 2.0 technologies to achieve real business benefits. Awareness leverages the power of user-generated content - blogs, wikis, podcasts, RSS, social networking, photos, videos, forums, discussion groups, etc. - to create online communities that connect an organization's employees, customers, prospects and partners. Major corporations such as McDonald's, Kodak, the New York Times Co., Northwestern Mutual and Cannondale Bicycle Corp. use Awareness to improve employee communication and collaboration, drive new forms of revenue and channels, conduct market research and create a "corporate memory." An Awareness community can be seamlessly integrated into existing intranets, or public web sites or presented as a new branded web presence. Backed by Greylock Partners and North Bridge Venture Partners, Awareness is headquartered in Waltham, Mass. For more information visit

Media Contact

Jennifer Gazin or Virginia Zimpel
Tel. 415.625.8555