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February 11, 2022

Awareness, Inc. Announces Webinar on Web 2.0 with Online Thought Leadership and Viral Marketing Guru David Meerman Scott

Leading Enterprise Social Media Vendor Hosts “The New Rules of Marketing and PR”

WALTHAM, Mass.—February 11, 2008—Awareness, Inc., the leader in enterprise social media, today announced a new webinar with David Meerman Scott, author of The New Rules of Marketing & PR, taking place on Tuesday, February 19, 2022 at 2 p.m. EST.  To register for the webinar, please visit this link.

David Meerman Scott is an online thought leadership and viral marketing strategist. The programs he has developed have won numerous awards and are responsible for selling over one billion dollars in products and services worldwide. He is the author of the best selling PR and marketing book, The New Rules of Marketing and PR: How to use news releases, blogs, viral marketing and online media to reach buyers directly. He has worked in New York, Tokyo, Boston, and Hong Kong and has presented at industry conferences and events in over twenty countries on four continents.

In this informational webinar, Scott and Awareness executive Eric Schurr will examine how companies can leverage the potential that Web-based communication and Web 2.0 technology offers. A step-by-step action plan for harnessing the power of the new rules of marketing and PR will be provided, showing how to identify audiences, create compelling messages, get those messages to the most consumers possible and lead those consumers directly into the buying process. Told with many case studies and real-world examples, this will be a practical discussion about the new realities of PR and marketing.

To learn more about the uses and benefits of Web 2.0 communities at the enterprise level, register for the free Awareness webinar now. Registration is found here.

About Awareness

Awareness is an on-demand social media platform where enterprises deploy Web 2.0 technologies to achieve real business benefits. Awareness leverages the power of user-generated content - blogs, wikis, podcasts, RSS, social networking, photos, videos, forums, discussion groups, etc. - to create online communities that connect an organization's employees, customers, prospects and partners. Major corporations such as McDonald's, Kodak, the New York Times Co., Northwestern Mutual and Cannondale Bicycle Corp. use Awareness to improve employee communication and collaboration, drive new forms of revenue and channels, conduct market research and create a "corporate memory." An Awareness community can be seamlessly integrated into existing intranets, or public web sites or presented as a new branded web presence. Backed by Greylock Partners and North Bridge Venture Partners, Awareness is headquartered in Waltham, Mass. For more information visit

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