All News Coverage
CNN
CNN talks about Awareness
October, 2008
In a recent story by CNN they state that this year businesses are expected to spend more than $250 million on social networking tools geared towards them, from vendors like Awareness according to research firm Forrester.
CMS Wire
Awareness Featured in CMS Wire
August, 2008
CMS Wire talks about social media with Awareness and notes that its a company and a solution that enterprises need to evaluate if they want to truly engage their customers and employees.
Information Advisor
Enterprise 2.0: Is it Knowledge Management by Another Name?
June, 2008
Information Advisor examines the Awareness offering and talks to Sg2—an early user of its product in this quarter's supplement.
ReadWriteWeb
SharePoint To Run Enterprise 2.0?
June 10, 2022
Nine companies are saying "yes," having recently launched Enterprise 2.0 offerings that integrate with SharePoint technology.
Read the full article »
Computerworld
Microsoft, other firms take aim at Enterprise 2.0 market with new tools
June 9, 2022
The goal: meld corporate data with social networks, mashups
eWeek
Social Software Snuggles Up to Microsoft SharePoint
June 9, 2022
Awareness, WorkLight and NewsGator are promoting integration with Microsoft's highly successful SharePoint platform.
Microsoft
Microsoft Office SharePoint Server 2007 Continues to Emerge as Enterprise 2.0 Platform of Choice
June 9, 2022
Microsoft Corp., a leading provider of social-computing tools and technologies, today announced ongoing commitment from partners and customers who continue to adopt Microsoft Office SharePoint Server 2007 as the platform for social-computing.
Read the full article »
ReadWriteWeb
Enterprise 2.0 To Become a $4.6 Billion Industry By 2013
April 20, 2022
A new report released today by Forrester Research is predicting that enterprise spending on Web 2.0 technologies is going to increase dramatically over the next five years. This increase will include more spending on social networking tools, mashups, and RSS, with the end result being a global enterprise market of $4.6 billion by the year 2013.
Read the full article »
FASTforward blog
Awareness Research on Enterprise 2.0 Adoption
February 26, 2022
"I received a useful report from Awareness on adoption trends for web 2.0 tools within the enterprise. In an email survey they found that 54% of organizations with over 500 employees are using web 2.0 tools and 74% of those with under 500 employees."
"The Awareness research found that going forward 28% of organizations with over 500 employees have budgets greater than $50,000 for web 2.0 tools or social media. The top tools planned are blogs and wikis (56%) but many are also planning to deploy online communities."
Read the full article »
Harvard Business School
The Impact of Information Technology on Businesses and their Leaders
February 11, 2022
"Awareness Networks builds, hosts, and deploys integrated E2.0 suites for an impressive roster of customers. These suites include a variety of tools for both user-generated content and social networking, and are hosted by Awareness and integrated into a customer's existing infrastructure for security and permissions."
"As CEO John Bruce, CTO and co-founder David Carter, and VP of Marketing Eric Schurr walked me through their company and its offerings I found myself nodding along and saying to myself "Yep. Yep. Good idea. Good idea..." When they described how neighborhoods work within Awareness, I think I said "Great idea!" out loud."
Read the full article »
Business Digest
Effective Use of Web 2.0 Tools in the Enterprise
January 2008
"Companies hope to benefit from using Web 2.0 tools in two ways: externally, they can help to strengthen the brand, increase customer loyalty, and conduct more meaningful dialogue with customers that enables the latter to express their views more openly. Internally, these technologies improve knowledge sharing, expand cooperation, and contribute to building a corporate memory."
CIO
JetBlue To Pilot the Use of Internal Wikis and Blogs
December 14, 2021
"JetBlue's social platform, set to go live in the test group shortly after the new year, will be provided by Awarness, a social software company (formerly known as iUpload) that has focused primarily on delivering an integrated suite of enterprise-grade technologies like wikis and blogs."
Read the full article »
COMPUTERWORLD
IT wrestles with workplace blogging
November 16, 2021
"There's no question that blogs are multiplying in cyberspace. Now they're infiltrating businesses, too, even if the IT departments haven't sanctioned their implementations."
COMPUTERWORLD
Corporate blogging: Does it really work?
November 16, 2021
"Blogs are moving from the social realm to the corporate world. But companies aren't replicating the free-flowing exchange that has been a hallmark of the broader blogosphere. Rather, companies are trying to harness that freedom and conform it to business needs, with forward-thinking companies using strategic planning and formal policies to shape the use of blogs and other Web 2.0 tools to drive more communication and collaboration among workers."
Life Insurance International
Insurer takes a bold leap into Web 2.0
November 13, 2021
"Over the past year, Northwestern has worked with Awareness, a social network infrastructure provider, to create an employee-generated online community that helps to capture and share employee knowledge, encourage discussion across product lines and serve as a resource for everything from policy information to sales techniques. ‘It's part town hall, part intranet, part [social networking website] Facebook – and it's really working,' said an analyst at consultancy Forrester."
EContent
EContent100 Winners
"Awareness wins EContent100 award honoring top digital content companies for third year running."
IT Business Insider
Welcome to the World of Web 2.0
November 13, 2021
"Web 2.0 is suited to SaaS delivery because new tools are being developed so quickly and are "mashed up" so easily. But large companies often hesitate to use vendors who provide SaaS solutions because they want to protect their data. When insurance giant Northwestern Mutual raised questions, Awareness.com was able to demonstrate that their data could be segregated and also protected through Northwestern's already-existing single sign-on system. Socialtext addresses similar security concerns, in part, by offering a dedicated appliance that companies can use on-site."
Network World
IBM, Microsoft, SAP lag behind on Web 2.0
November 7, 2021
"Small vendors have established themselves in the blog and wiki market with more robust technology, and can offer simpler, low-cost deployments, often through software-as-a-service, Koplowitz says."
Read the full article »
The GuideWire Report
Awareness
November 5, 2021
"While competing products fro IBM and Microsoft offer strong portal and content management features, they concentrate on internal corporate communities and lack the social networking tools that Awareness provides."
eWeek
HiveLive Abuzz with Enterprise Social Networking
November 5, 2021
"Mike Gotta, an analyst with Burton Group, said HiveLive and rivals such as Awareness and SelectMinds have certain advantages over point tools such as blogging specialist Six Apart or enterprise wiki provider Socialtext."
For Immediate Release
FIR Interview - David Carter, CTO, Awareness
October 31, 2021
"In this FIR Interview, Shel Holtz spoke with David Carter, Awareness's chief technology officer, about the Northwestern Mutual experience, including the obstacles the company had to overcome for its leadership to get comfortable with the idea of internal social networking."
InformationWeek
Growing Pains: Can Web 2.0 Evolve Into An Enterprise Technology?
October 27, 2021
"The relatively few vendors focused on social networking for use within an enterprise intranet, such as Awareness Networks and Tacit, often provide these features as part of a larger Web 2.0 suite that includes blogs and wikis."
Webmaster Radio
Awareness Networks
October 17, 2021
"Daron Babin and John Bruce, of Awareness Networks, talk about the impact of social media and how it allows companies to engage in conversation with the consumer, as opposed to just broadcasting messages."
Business Week Blogspotting
The Water Cooler Is Now On The Web
October 1, 2021
"Plenty of big, mainstream companies look at the fast-growing social network scene as a place to market their products. But many are also adopting the same Web technology to create internal networks. It turns out to be an efficient way to mine for in-house expertise, discover new recruits, and share information within their own walls. Setting up a corporate version of a social network has its own challenges, as well…That translates into a juicy new sales opportunity for tech companies that sell networking products. Everyone from IBM (IBM )toMicrosoft (MSFT ) and on down to startups like intro Net-works, Awareness Inc., and Jive Software, are offering applications and services."
Net Family
Social networking in the workplace?!
September 25, 2021
"McDonald's employees and some partners will soon be able to create their own profiles on the company's Awareness (formerly iUpload) social media platform, from which they can blog and participate in communities."
Read the full article »
InformationWeek
Social Networking: A Time Waster Or The Next Big Thing In Collaboration?
September 22, 2021
"McDonald's began moving toward social networking after an internal study showed that employees were often looking for colleagues with expertise in certain areas or for authors of information they found useful. McDonald's employees and some partners will soon be able to create their own profiles on the company's Awareness (formerly iUpload) social media platform, from which they can blog and participate in communities."
X-conomy
Silicon Valley East? New England Web 2.0 Firms Attracted $102 Million in Venture Funding in Year's First Half, Beating Their Bay-Area Counterparts
September 18, 2021
"In the U.S., the Bay Area was still the most active place for Web 2.0 deals, with a total of 25 financings during the period. But venture firms invested just $91 million in those deals, compared to the $102 million invested in New England, almost all of it in and around Boston. That marked a stunning 65 percent jump over the region's total for all of last year, according to the report."
FASTforward blog
Are Microsoft and IBM Your Future Social Media Vendors?
September 12, 2021
"2008 will no doubt be a telling year in the corporate social media and Web 2.0 space. And if this CIO Insight story is any indication, the race will again pit David v. Goliath. But don't count out the current crop of social media upstarts so fast, though. They can still put their best enterprise foot forward when they have to."
Read the full article »
WHIR Blogs
Thoughts from Office 2.0
September 6, 2021
"Is Awareness a lawyer's dream? This afternoon, I met with David Carter a founder and the CTO of Awareness. Awareness provides social media tools to businesses. These tools allow corporations to create blogs, wikis and use other networking tools that have been found to facilitate business communication and community. From a lawyer's perspective, Awareness 'gets it."
Simply Communicate
A ride through the corporate blogosphere
September 4, 2021
"Cannondale staff from around the world, including myself, contribute to all the blogs,' Maurice says. 'Many of our teams and athletes contribute directly through our iUpload interface. Sometimes they send us their post and we do it for them … but we're teaching people to do it themselves and giving trusted-blogger status to more and more of our athletes each day.'"
Social Media
Forrester on Enterprise Blogging
August 31, 2021
"Awareness was selected because of the broad reach of their platform that is solely focused on the enterprise market and covers most of the web 2.0 tools in an enterprise context. It got the highest rating for product strategy."
Read the full article »
IDC Research
Social Networking Application Forecast
August 30, 2021
"Social networking is the new must-have communication application and is being used for both marketing and operational efficiency,' said Rachel Happe, research manager for the Digital Business Economy at IDC. 'Social networking applications drive engagement, information exposure, and conversions as well as reducing marketing and operational costs."
Read the full article »
Everything 2.0
Publish 2.0
August 27, 2021
"220 ways to publish, syndicate &widgetize blogs, wikis, forums, portals &communities &maybe make some money on it. iUpload - Enterprise multi-user blogging, wiki, cms."
Business Week Blogspotting
Corporate blogs: Don't call them that!
August 27, 2021
"Long story short: If you're sitting in a corporate job now, chances are you'll soon be filling out a profile of some sort and contributing some knowledge or insights—if you're not doing it already. Your bosses might not call it blogging. But they'll be evaluating you, your contacts, your team play, and your expertise by analyzing your Web 2.0 output—whatever they choose to call it."
Portals and KM
Awareness Community Bloggers: Discussing Enterprise 2.0
August 27, 2021
"[Awareness has] included a community of bloggers in their site that is discussing many aspects of the enterprise space, as well as what is happening at Awareness. Collectively they provide an interesting look at what is going on at an enterprise 2.0 provider."
ITWeb
SOA needs BPEL (iUpload becomes Awareness)
August 14, 2021
"iUpload announced a new company name, a new CEO and a new release of its enterprise blogging, wiki and social networking technology... The Waltham-based company, which counts McDonald's, Kodak and Northwestern Mutual among its customers, will be called Awareness."
ComputerWorld
IT Execs Seek New Ways to Justify Web 2.0
August 13, 2021
"[Northwestern Mutual] began using hosted blog and RSS technology from Awareness Inc. in June 2006 because it didn't have the resources to implement the technologies internally... Currently, about 100 employees at Northwestern Mutual operate blogs that generate more than 12,000 page views per day."
InfoCommerce
KnowledgeStorm Adds Blog Collection to Portfolio
August 13, 2021
"KnowledgeStorm is using technology from iUpload to run the new site. iUpload uses a collection of blogging, Wiki and content management tools to meet the needs of this new offering."
Read the full article »
KnowledgeContact
Corporate Memory and social media
August 9, 2021
"The FASTforward blog blog has an overview today of companies that are beginning to deploy blogs internally as a way to share experience and knowledge across groups, and gather feedback and new information in exchange. The companies he discusses are using a technology called Awareness, previously known as iUpload."
Read the full article »
FASTforward blog
Enterprise 2.0 Success Stories from Awareness
August 8, 2021
"These examples demonstrate that web 2.0 applications can be developed for useful business applications and show some of the spectrum of opportunities."
Read the full article »
KnowledgeContact
The Architecture of Participation
August 8, 2021
"I wanted to point out a post by Renee Fox on Awareness's site–it is so spot-on as to become a golden rule. Renee, can I use the tag line, ‘The architecture of participation is baked into the architecture of the software' in my sig block?"
Read the full article »
FASTforward blog
Enterprise 2.0 Success Stories from Awareness
August 8, 2021
"These examples demonstrate that web 2.0 applications can be developed for useful business applications and show some of the spectrum of opportunities."
Read the full article »
FASTforward blog
Awareness – Enterprise 2.0 Platform by Bill Ives
Aug 7, 2021
"I am very impressed with what Awareness has accomplished. It is the most comprehensive solution I have seen so far."
Read the full article »
AlwaysOn
Awareness presents at AlwaysOn
August 1, 2021
"John Bruce, CEO of Awareness, presented the company's platform, product and customer stories at AlwaysOn's Stanford Summit, a two-day excursion for top companies highlighting the significant economic, political and commercial trends affecting the global technology industries."
eWeek
iUpload Announces New Name, Many Changes
July 23, 2021
"iUpload, which boasts a fairly hefty customer list—The New York Times, Discovery Channel, MTV, Kodak, Cannondale, McDonalds and the Cato Institute—for a company that launched its platform in 2005, is now Awareness Inc. The change reflects the business value that customers get from using its on-demand social media platform."
Blog Business Summit
iUpload Becomes Awareness: New CEO and Significant Investments from Greylock and North Bridge
July 23, 2021
Lots of big news today from iUpload. They've been a central player in the enterprise blogging game for years (and sponsored the very first BBS conference back in 2005.) They're one of several players surging forward into the emerging enterprise social media market. They have a new release of the software which contains more "participation options.
eContent
iUpload Renamed Awareness Inc., Names Key Execs, and Upgrades Product
July 23, 2021
Key capabilities in Awareness Summer 2007 include new community participation features. Members of Awareness-hosted communities can utilize profiles, bookmarking, content tagging, geo tagging, and a new user interface. In addition, Awareness has made available a new set of "participation widgets" designed for companies to embed into their own Web pages. These new features allow organizations to gather and share more detailed information about their community members, build social networking communities, and provide a richer participation experience for their users; Awareness Summer 2007 includes a configurable rules-based workflow where administrators can create rules that take actions based on content generated by community member.
Social Computing Magazine
Bye-Bye iUpload, Hello Awareness Inc. – On-Demand, Enterprise-Level Social Media Platform Rebrands Itself
July 23, 2021
With a new company name, four new top executives, a new round of venture financing, and above all a major new release of the company's on demand enterprise social media platform, Awareness Inc. (formerly iUpload) this week continues its quest – through providing a uniform architecture for all user-generated content – to satisfy the needs of the three key audiences of any enterprise Web 2.0 initiative: the community members, the community administrators, and the IT department.
ComputerWorld
Enterprise 2.0 company changes name, adds execs, new release
July 23, 2021
IUpload today announced a new company name, a new CEO and a new release of its enterprise blogging, wiki and social networking technology. The Waltham, Mass.-based company, which counts McDonalds, Kodak and Northwestern Mutual among its customers, said it will be called Awareness Inc.
Red Herring
Several Changes at iUpload
July 23, 2021
The company, which provides web-based software designed to help businesses take advantage of the online-community model, announced Monday a new name, new features in its products, a new round of funding, and several new executives.
Read the full article »
Dow Jones Venture Wire
Enterprise Social Media Co. Awareness Gets First Round
July 23, 2021
Awareness brings Web "2.0" technology, such as social networks, blogs and wikis, to enterprise customers for internal or external uses. Jeffery Beir, a partner at North Bridge, believes the other companies that operate in this space don't cater to the specific needs of the enterprise by having security features and robust administrative tools.
Read the full article » [Subscription required]
Network World
Blogging, wiki tool used by McDonald's, Newsweek gets upgrade
July 23, 2021
iUpload, announced a name change to Awareness and the release of Awareness Summer 2007, the latest version of its hosted suite of tools to create and distribute blogs, wikis, discussion forums, videos, photos, voting, podcasts and audio.
Read the full article »
eWeek
iUpload Announces New Name, Many Changes
July 23, 2021
iUpload, which boasts a fairly hefty customer list—The New York Times, Discovery Channel, MTV, Kodak, Cannondale, McDonalds and the Cato Institute—for a company that launched its platform in 2005, is now Awareness Inc. The change reflects the business value that customers get from using its on-demand social media platform
Read the full article »
Boston Business Journal
iUpload changes name to Awareness, beefs up senior team
July 23, 2021
Awareness Inc., formerly iUpload, which helps companies deploy Web 2.0 technologies such as wikis, blogs and podcasts for business benefits, has expanded its senior team and announced an expanded management team, the company said on Monday.
JetBlue on Awareness
