All News Coverage

CNN

CNN talks about Awareness

October, 2008

In a recent story by CNN they state that this year businesses are expected to spend more than $250 million on social networking tools geared towards them, from vendors like Awareness according to research firm Forrester.

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CMS Wire

Awareness Featured in CMS Wire

August, 2008

CMS Wire talks about social media with Awareness and notes that its a company and a solution that enterprises need to evaluate if they want to truly engage their customers and employees.

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Information Advisor

Enterprise 2.0: Is it Knowledge Management by Another Name?

June, 2008

Information Advisor examines the Awareness offering and talks to Sg2—an early user of its product in this quarter's supplement.

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ReadWriteWeb

SharePoint To Run Enterprise 2.0?

June 10, 2022

Nine companies are saying "yes," having recently launched Enterprise 2.0 offerings that integrate with SharePoint technology.

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Computerworld

Microsoft, other firms take aim at Enterprise 2.0 market with new tools

June 9, 2022

The goal: meld corporate data with social networks, mashups

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eWeek

Social Software Snuggles Up to Microsoft SharePoint

June 9, 2022

Awareness, WorkLight and NewsGator are promoting integration with Microsoft's highly successful SharePoint platform.

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Microsoft

Microsoft Office SharePoint Server 2007 Continues to Emerge as Enterprise 2.0 Platform of Choice

June 9, 2022

Microsoft Corp., a leading provider of social-computing tools and technologies, today announced ongoing commitment from partners and customers who continue to adopt Microsoft Office SharePoint Server 2007 as the platform for social-computing.

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ReadWriteWeb

Enterprise 2.0 To Become a $4.6 Billion Industry By 2013

April 20, 2022

A new report released today by Forrester Research is predicting that enterprise spending on Web 2.0 technologies is going to increase dramatically over the next five years. This increase will include more spending on social networking tools, mashups, and RSS, with the end result being a global enterprise market of $4.6 billion by the year 2013.

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FASTforward blog

Awareness Research on Enterprise 2.0 Adoption

February 26, 2022

"I received a useful report from Awareness on adoption trends for web 2.0 tools within the enterprise. In an email survey they found that 54% of organizations with over 500 employees are using web 2.0 tools and 74% of those with under 500 employees."

"The Awareness research found that going forward 28% of organizations with over 500 employees have budgets greater than $50,000 for web 2.0 tools or social media. The top tools planned are blogs and wikis (56%) but many are also planning to deploy online communities."

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Harvard Business School

The Impact of Information Technology on Businesses and their Leaders

February 11, 2022

"Awareness Networks builds, hosts, and deploys integrated E2.0 suites for an impressive roster of customers. These suites include a variety of tools for both user-generated content and social networking, and are hosted by Awareness and integrated into a customer's existing infrastructure for security and permissions."

"As CEO John Bruce, CTO and co-founder David Carter, and VP of Marketing Eric Schurr walked me through their company and its offerings I found myself nodding along and saying to myself "Yep. Yep. Good idea. Good idea..." When they described how neighborhoods work within Awareness, I think I said "Great idea!" out loud."

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Business Digest

Effective Use of Web 2.0 Tools in the Enterprise

January 2008

"Companies hope to benefit from using Web 2.0 tools in two ways: externally, they can help to strengthen the brand, increase customer loyalty, and conduct more meaningful dialogue with customers that enables the latter to express their views more openly. Internally, these technologies improve knowledge sharing, expand cooperation, and contribute to building a corporate memory."

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CIO

JetBlue To Pilot the Use of Internal Wikis and Blogs

December 14, 2021

"JetBlue's social platform, set to go live in the test group shortly after the new year, will be provided by Awarness, a social software company (formerly known as iUpload) that has focused primarily on delivering an integrated suite of enterprise-grade technologies like wikis and blogs."

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COMPUTERWORLD

IT wrestles with workplace blogging

November 16, 2021

"There's no question that blogs are multiplying in cyberspace. Now they're infiltrating businesses, too, even if the IT departments haven't sanctioned their implementations."

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COMPUTERWORLD

Corporate blogging: Does it really work?

November 16, 2021

"Blogs are moving from the social realm to the corporate world. But companies aren't replicating the free-flowing exchange that has been a hallmark of the broader blogosphere. Rather, companies are trying to harness that freedom and conform it to business needs, with forward-thinking companies using strategic planning and formal policies to shape the use of blogs and other Web 2.0 tools to drive more communication and collaboration among workers."

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Life Insurance International

Insurer takes a bold leap into Web 2.0

November 13, 2021

"Over the past year, Northwestern has worked with Awareness, a social network infrastructure provider, to create an employee-generated online community that helps to capture and share employee knowledge, encourage discussion across product lines and serve as a resource for everything from policy information to sales techniques. ‘It's part town hall, part intranet, part [social networking website] Facebook – and it's really working,' said an analyst at consultancy Forrester."

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EContent

EContent100 Winners

"Awareness wins EContent100 award honoring top digital content companies for third year running."

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IT Business Insider

Welcome to the World of Web 2.0

November 13, 2021

"Web 2.0 is suited to SaaS delivery because new tools are being developed so quickly and are "mashed up" so easily. But large companies often hesitate to use vendors who provide SaaS solutions because they want to protect their data. When insurance giant Northwestern Mutual raised questions, Awareness.com was able to demonstrate that their data could be segregated and also protected through Northwestern's already-existing single sign-on system. Socialtext addresses similar security concerns, in part, by offering a dedicated appliance that companies can use on-site."

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Network World

IBM, Microsoft, SAP lag behind on Web 2.0

November 7, 2021

"Small vendors have established themselves in the blog and wiki market with more robust technology, and can offer simpler, low-cost deployments, often through software-as-a-service, Koplowitz says."

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The GuideWire Report

Awareness

November 5, 2021

"While competing products fro IBM and Microsoft offer strong portal and content management features, they concentrate on internal corporate communities and lack the social networking tools that Awareness provides."

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eWeek

HiveLive Abuzz with Enterprise Social Networking

November 5, 2021

"Mike Gotta, an analyst with Burton Group, said HiveLive and rivals such as Awareness and SelectMinds have certain advantages over point tools such as blogging specialist Six Apart or enterprise wiki provider Socialtext."

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For Immediate Release

FIR Interview - David Carter, CTO, Awareness

October 31, 2021

"In this FIR Interview, Shel Holtz spoke with David Carter, Awareness's chief technology officer, about the Northwestern Mutual experience, including the obstacles the company had to overcome for its leadership to get comfortable with the idea of internal social networking."

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InformationWeek

Growing Pains: Can Web 2.0 Evolve Into An Enterprise Technology?

October 27, 2021

"The relatively few vendors focused on social networking for use within an enterprise intranet, such as Awareness Networks and Tacit, often provide these features as part of a larger Web 2.0 suite that includes blogs and wikis."

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Webmaster Radio

Awareness Networks

October 17, 2021

"Daron Babin and John Bruce, of Awareness Networks, talk about the impact of social media and how it allows companies to engage in conversation with the consumer, as opposed to just broadcasting messages."

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Business Week Blogspotting

The Water Cooler Is Now On The Web

October 1, 2021

"Plenty of big, mainstream companies look at the fast-growing social network scene as a place to market their products. But many are also adopting the same Web technology to create internal networks. It turns out to be an efficient way to mine for in-house expertise, discover new recruits, and share information within their own walls. Setting up a corporate version of a social network has its own challenges, as well…That translates into a juicy new sales opportunity for tech companies that sell networking products. Everyone from IBM (IBM )toMicrosoft (MSFT ) and on down to startups like intro Net-works, Awareness Inc., and Jive Software, are offering applications and services."

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Net Family

Social networking in the workplace?!

September 25, 2021

"McDonald's employees and some partners will soon be able to create their own profiles on the company's Awareness (formerly iUpload) social media platform, from which they can blog and participate in communities."

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InformationWeek

Social Networking: A Time Waster Or The Next Big Thing In Collaboration?

September 22, 2021

"McDonald's began moving toward social networking after an internal study showed that employees were often looking for colleagues with expertise in certain areas or for authors of information they found useful. McDonald's employees and some partners will soon be able to create their own profiles on the company's Awareness (formerly iUpload) social media platform, from which they can blog and participate in communities."

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X-conomy

Silicon Valley East? New England Web 2.0 Firms Attracted $102 Million in Venture Funding in Year's First Half, Beating Their Bay-Area Counterparts

September 18, 2021

"In the U.S., the Bay Area was still the most active place for Web 2.0 deals, with a total of 25 financings during the period. But venture firms invested just $91 million in those deals, compared to the $102 million invested in New England, almost all of it in and around Boston. That marked a stunning 65 percent jump over the region's total for all of last year, according to the report."

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FASTforward blog

Are Microsoft and IBM Your Future Social Media Vendors?

September 12, 2021

"2008 will no doubt be a telling year in the corporate social media and Web 2.0 space. And if this CIO Insight story is any indication, the race will again pit David v. Goliath. But don't count out the current crop of social media upstarts so fast, though. They can still put their best enterprise foot forward when they have to."

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WHIR Blogs

Thoughts from Office 2.0

September 6, 2021

"Is Awareness a lawyer's dream? This afternoon, I met with David Carter a founder and the CTO of Awareness. Awareness provides social media tools to businesses. These tools allow corporations to create blogs, wikis and use other networking tools that have been found to facilitate business communication and community. From a lawyer's perspective, Awareness 'gets it."

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Simply Communicate

A ride through the corporate blogosphere

September 4, 2021

"Cannondale staff from around the world, including myself, contribute to all the blogs,' Maurice says. 'Many of our teams and athletes contribute directly through our iUpload interface. Sometimes they send us their post and we do it for them … but we're teaching people to do it themselves and giving trusted-blogger status to more and more of our athletes each day.'"

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Social Media

Forrester on Enterprise Blogging

August 31, 2021

"Awareness was selected because of the broad reach of their platform that is solely focused on the enterprise market and covers most of the web 2.0 tools in an enterprise context. It got the highest rating for product strategy."

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IDC Research

Social Networking Application Forecast

August 30, 2021

"Social networking is the new must-have communication application and is being used for both marketing and operational efficiency,' said Rachel Happe, research manager for the Digital Business Economy at IDC. 'Social networking applications drive engagement, information exposure, and conversions as well as reducing marketing and operational costs."

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Everything 2.0

Publish 2.0

August 27, 2021

"220 ways to publish, syndicate &widgetize blogs, wikis, forums, portals &communities &maybe make some money on it. iUpload - Enterprise multi-user blogging, wiki, cms."

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Business Week Blogspotting

Corporate blogs: Don't call them that!

August 27, 2021

"Long story short: If you're sitting in a corporate job now, chances are you'll soon be filling out a profile of some sort and contributing some knowledge or insights—if you're not doing it already. Your bosses might not call it blogging. But they'll be evaluating you, your contacts, your team play, and your expertise by analyzing your Web 2.0 output—whatever they choose to call it."

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Portals and KM

Awareness Community Bloggers: Discussing Enterprise 2.0

August 27, 2021

"[Awareness has] included a community of bloggers in their site that is discussing many aspects of the enterprise space, as well as what is happening at Awareness. Collectively they provide an interesting look at what is going on at an enterprise 2.0 provider."

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ITWeb

SOA needs BPEL (iUpload becomes Awareness)

August 14, 2021

"iUpload announced a new company name, a new CEO and a new release of its enterprise blogging, wiki and social networking technology... The Waltham-based company, which counts McDonald's, Kodak and Northwestern Mutual among its customers, will be called Awareness."

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ComputerWorld

IT Execs Seek New Ways to Justify Web 2.0

August 13, 2021

"[Northwestern Mutual] began using hosted blog and RSS technology from Awareness Inc. in June 2006 because it didn't have the resources to implement the technologies internally... Currently, about 100 employees at Northwestern Mutual operate blogs that generate more than 12,000 page views per day."

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InfoCommerce

KnowledgeStorm Adds Blog Collection to Portfolio

August 13, 2021

"KnowledgeStorm is using technology from iUpload to run the new site. iUpload uses a collection of blogging, Wiki and content management tools to meet the needs of this new offering."

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KnowledgeContact

Corporate Memory and social media

August 9, 2021

"The FASTforward blog blog has an overview today of companies that are beginning to deploy blogs internally as a way to share experience and knowledge across groups, and gather feedback and new information in exchange. The companies he discusses are using a technology called Awareness, previously known as iUpload."

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FASTforward blog

Enterprise 2.0 Success Stories from Awareness

August 8, 2021

"These examples demonstrate that web 2.0 applications can be developed for useful business applications and show some of the spectrum of opportunities."

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KnowledgeContact

The Architecture of Participation

August 8, 2021

"I wanted to point out a post by Renee Fox on Awareness's site–it is so spot-on as to become a golden rule. Renee, can I use the tag line, ‘The architecture of participation is baked into the architecture of the software' in my sig block?"

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FASTforward blog

Enterprise 2.0 Success Stories from Awareness

August 8, 2021

"These examples demonstrate that web 2.0 applications can be developed for useful business applications and show some of the spectrum of opportunities."

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FASTforward blog

Awareness – Enterprise 2.0 Platform by Bill Ives

Aug 7, 2021

"I am very impressed with what Awareness has accomplished. It is the most comprehensive solution I have seen so far."

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AlwaysOn

Awareness presents at AlwaysOn

August 1, 2021

"John Bruce, CEO of Awareness, presented the company's platform, product and customer stories at AlwaysOn's Stanford Summit, a two-day excursion for top companies highlighting the significant economic, political and commercial trends affecting the global technology industries."

You can watch the video of John's presentation live here

eWeek

iUpload Announces New Name, Many Changes

July 23, 2021

"iUpload, which boasts a fairly hefty customer list—The New York Times, Discovery Channel, MTV, Kodak, Cannondale, McDonalds and the Cato Institute—for a company that launched its platform in 2005, is now Awareness Inc. The change reflects the business value that customers get from using its on-demand social media platform."

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Blog Business Summit

iUpload Becomes Awareness: New CEO and Significant Investments from Greylock and North Bridge

July 23, 2021

Lots of big news today from iUpload. They've been a central player in the enterprise blogging game for years (and sponsored the very first BBS conference back in 2005.) They're one of several players surging forward into the emerging enterprise social media market. They have a new release of the software which contains more "participation options.

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eContent

iUpload Renamed Awareness Inc., Names Key Execs, and Upgrades Product

July 23, 2021

Key capabilities in Awareness Summer 2007 include new community participation features. Members of Awareness-hosted communities can utilize profiles, bookmarking, content tagging, geo tagging, and a new user interface. In addition, Awareness has made available a new set of "participation widgets" designed for companies to embed into their own Web pages. These new features allow organizations to gather and share more detailed information about their community members, build social networking communities, and provide a richer participation experience for their users; Awareness Summer 2007 includes a configurable rules-based workflow where administrators can create rules that take actions based on content generated by community member.

Social Computing Magazine

Bye-Bye iUpload, Hello Awareness Inc. – On-Demand, Enterprise-Level Social Media Platform Rebrands Itself

July 23, 2021

With a new company name, four new top executives, a new round of venture financing, and above all a major new release of the company's on demand enterprise social media platform, Awareness Inc. (formerly iUpload) this week continues its quest – through providing a uniform architecture for all user-generated content – to satisfy the needs of the three key audiences of any enterprise Web 2.0 initiative: the community members, the community administrators, and the IT department.

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ComputerWorld

Enterprise 2.0 company changes name, adds execs, new release

July 23, 2021

IUpload today announced a new company name, a new CEO and a new release of its enterprise blogging, wiki and social networking technology. The Waltham, Mass.-based company, which counts McDonalds, Kodak and Northwestern Mutual among its customers, said it will be called Awareness Inc.

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Red Herring

Several Changes at iUpload

July 23, 2021

The company, which provides web-based software designed to help businesses take advantage of the online-community model, announced Monday a new name, new features in its products, a new round of funding, and several new executives.

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Dow Jones Venture Wire

Enterprise Social Media Co. Awareness Gets First Round

July 23, 2021

Awareness brings Web "2.0" technology, such as social networks, blogs and wikis, to enterprise customers for internal or external uses. Jeffery Beir, a partner at North Bridge, believes the other companies that operate in this space don't cater to the specific needs of the enterprise by having security features and robust administrative tools.

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Network World

Blogging, wiki tool used by McDonald's, Newsweek gets upgrade

July 23, 2021

iUpload, announced a name change to Awareness and the release of Awareness Summer 2007, the latest version of its hosted suite of tools to create and distribute blogs, wikis, discussion forums, videos, photos, voting, podcasts and audio.

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eWeek

iUpload Announces New Name, Many Changes

July 23, 2021

iUpload, which boasts a fairly hefty customer list—The New York Times, Discovery Channel, MTV, Kodak, Cannondale, McDonalds and the Cato Institute—for a company that launched its platform in 2005, is now Awareness Inc. The change reflects the business value that customers get from using its on-demand social media platform

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Boston Business Journal

iUpload changes name to Awareness, beefs up senior team

July 23, 2021

Awareness Inc., formerly iUpload, which helps companies deploy Web 2.0 technologies such as wikis, blogs and podcasts for business benefits, has expanded its senior team and announced an expanded management team, the company said on Monday.

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