Awareness, Inc. Announces Availability of Enterprise Social Media Webinar Co-Hosted by Forrester Research, Inc.

Analyst Charlene Li and Awareness Discuss "How To Think Strategically About Web 2.0 Communities"

Waltham, MA - January 10, 2022 - Awareness, Inc., the leader in enterprise social media, today announced availability of a recent webinar with Forrester analyst Charlene Li, "How To Think Strategically About Web 2.0 Communities." The webinar is currently available for download from Awareness' website.

Charlene Li is one of the driving forces behind Forrester's Social Computing and Web 2.0 research and is one of Forrester's most quoted analysts, appearing on CNN, NPR, BBC, the Wall Street Journal, The New York Times, BusinessWeek and many other media outlets. During her eight years at Forrester, Charlene has run the San Francisco office and has led the Forrester marketing and media research team.

In this informational webinar, Li and Awareness executive Eric Schurr examine how companies can leverage Web 2.0 technologies like blogs, wikis, social networking, RSS, tagging and widgets for marketing purposes. The webinar covered topics such as:

  • The Forrester POST (People, Objectives, Strategy, Technology) methodology to building and deploying Web 2.0 communities;
  • Examples of companies driving innovative marketing efforts with Web 2.0 communities;
  • Considerations for whether to buy into a community or build your own;
  • The 5 most common questions and concerns from customers who are planning Web 2.0 projects, and specific guidance and advice to address those concerns.

You can watch the recording here.

To learn more about the uses and benefits of Web 2.0 communities at the enterprise level, download the free Awareness webinar now.

About Awareness

Awareness builds online communities for companies who want to leverage social media marketing to engage with their customers, build their brand, and increase revenues. An early leader in enterprise social media, Awareness works with some of the world's most respected companies, including Kodak, McDonalds, Procter and Gamble, and Hershey's, to transform their marketing and create deeper relationships with customers. The Awareness solution features an on-demand Social Media Marketing Platform that combines user-generated content and social networking with security and control. Awareness also provides strategic guidance, best practices, and expert services to design, implement, and manage social communities. Find out more at

Backed by Greylock Partners and NorthBridge Venture Partners, Awareness is headquartered in Waltham, Massachusetts.

Media Contact
Jennifer Gazin or Virginia Zimpel
Awareness Contact
Eric Schurr