Awareness Hosts Webinar on Online Community Best Practices Featuring Analyst Jeremiah Owyang

Analyst Discusses How to Leverage Web 2.0 to Increase Customer Retention, Word of Mouth and Customer Insight

Waltham, MA — February 26, 2022 — Awareness, Inc., the leader in enterprise social media, today announced that the company will host a new webinar with Forrester analyst Jeremiah Owyang, Understanding Online Community Best Practices, taking place on Thursday, March 13th at 11:00 a.m. ET. To register for the webinar, please follow this link.

Jeremiah Owyang is a leading industry voice on social computing, social media, social media measurement, Web marketing and interactive marketing. As a Web strategist and Forrester analyst, Jeremiah is an expert in defining and delivering user and community needs, business goals and Web technology to craft and deliver long-term successful Web programs for companies. He has been extensively quoted by the New York Times, Forbes, NPR and the Washington Post. His blog, Web Strategy by Jeremiah, is one of the most popular blogs on social media.

In this informational webinar, Owyang and Awareness executive Eric Schurr will present best practices for creating online communities to enable companies to connect effectively with customers and increase customer retention, word of mouth and customer insight. The webinar is a guide for determining objectives, charting a successful roadmap and implementing social media for the enterprise. Some of the questions that will be answered in the webinar include: how to get your company ready; what roles you need for success; and how to calculate costs, benefits and ROI.

"To be successful in enterprise social media, companies need to think about a lot more than just the technology," said Schurr. "Because Web 2.0 and social media are so new to most companies, we see a lot of them asking for guidance on how to make their project successful from conception to completion. This webinar will present useful and accessible best practices to help guide and ensure successful social media projects."

About Awareness

Awareness helps companies build and operate branded Web 2.0 communities. These online communities let customers, prospects, employees, or partners connect with each other and share content. At the core of the Awareness solution is an on-demand social media platform that combines the full range of Web 2.0 technologies—blogs, wikis, discussion groups, social networking, podcasts, RSS, tagging, photos, videos, mapping, etc.—with security, control, and content moderation. Awareness builds these features into complete communities for companies, or customers use the Awareness API and widgets to integrate Web 2.0 technologies into their own web properties. Major corporations such as McDonald's, Kodak, the New York Times, Northwestern Mutual, and Procter and Gamble use Awareness to build brand loyalty, generate revenue, drive new forms of marketing, improve collaboration, encourage knowledge-sharing, and build a "corporate memory."

The Awareness platform was first launched in January 2005 and now hosts hundreds of online communities. Backed by Greylock Partners and NorthBridge Venture Partners, Awareness is headquartered in Waltham, Massachusetts.

Media Contact
Jennifer Gazin or Virginia Zimpel
Awareness Contact
Eric Schurr