Awareness Hosts Webinar on Common Questions and Lessons Learned About Enterprise Social Media

Awareness Executive Presents Findings from New Enterprise Social Media Whitepaper

WALTHAM, Mass. -April 7, 2008 -Awareness, Inc. today announced that the company will host a new webinar on enterprise social media, 5 Common Questions and Lessons Learned, with Awareness executive Eric Schurr, on Monday, April 28 at 2:00 p.m. EDT. To register for the webinar, please click here.

As a leading provider of enterprise social media solutions, Awareness hears a broad range of questions from many companies spanning areas such as user participation, community dynamics, community ethics, legal and intellectual property concerns and technology. In this webinar, Eric will discuss the findings from a new Awareness whitepaper, "Enterprise Social Media - 5 Common Questions" that addresses these questions along with real-world lessons learned from helping customers build effective Web 2.0 strategies. The webinar will cover:

  • Managing Participation: How do you encourage and manage user participation?
  • Security Control and Access: Who can access your community and what can they see and do?
  • Compliance and Auditing: Who did what?
  • Recognizing Content Ownership: Who Owns the Content?
  • Choosing a Technology Strategy: What's best for my users?

As VP of Marketing at Awareness, Eric has helped companies such as McDonald's, Kodak, the New York Times, Northwestern Mutual and Procter & Gamble successfully plan and implement robust social media programs to engage customers, prospects and partners to achieve real business value.

To register for the webinar, please click here.

About Awareness
Awareness helps companies build and operate branded Web 2.0 communities. These online communities let customers, prospects, employees and partners connect with each other and share content. At the core of the Awareness solution is an on-demand social media platform that combines the full range of Web 2.0 technologies - blogs, wikis, discussion groups, social networking, podcasts, RSS, tagging, photos, videos, mapping, etc. - with security, control and content moderation. Awareness builds these features into complete communities for companies, or customers use the Awareness API and widgets to integrate Web 2.0 technologies into their own web properties. Major corporations such as McDonald's, Kodak, the New York Times, Northwestern Mutual, and Procter & Gamble use Awareness to build brand loyalty, generate revenue, drive new forms of marketing, improve collaboration, encourage knowledge-sharing and build a "corporate memory." Find out more at

About Sg2
Sg2 is an international, future-focused health care intelligence company. We provide expert-led resources, tools and education to enhance performance, drive growth and maximize clinical effectiveness. To learn more about Sg2, visit

The Sg2 online community site is open to all health care industry professionals. Visit and click on the “Join Us” button to register for the online community. Once you become a member, you can view expert blogs, ask questions, share leading practices and expand your professional network.

Media Contact
Jennifer Gazin or Virginia Zimpel

Awareness Contact
Eric Schurr

Sg2 Contact
Aaron Schwartz

Sg2 Media Contact
Janet Haugan