Sg2 Launches Online Community for Health Care Professionals; Built by Awareness

New Web 2.0 Community Gives Health Care Industry a Dynamic Way to Connect with Colleagues, Experts and Sg2 Intelligence

WALTHAM, Mass. -April 9, 2008 -Awareness, Inc. today announced that its Enterprise Social Media platform is powering a newly launched online community for global health care intelligence company Sg2. The site provides the health care industry with a dynamic way to connect, collaborate and contribute with other professionals and Sg2 experts.

As one of the leading and most innovative health care intelligence companies, Sg2 turned to Awareness to create a virtual meeting place for health care industry professionals from a wide variety of backgrounds, including strategic, operational, clinical, academic, technological and financial. The Sg2 online community provides an interactive forum for professionals to network and share leading practices with each other, as well as access the latest in health care research.

Powered by the Awareness platform, which provides a host of enterprise-ready Web 2.0 technologies, the Sg2 community has a full range of social networking features, providing thousands of members and contributing health care experts with personal and customizable profiles. The community enables members to interact with one another, submit questions to experts, and search through Sg2's vast library of research and resources based on specific areas of interest. Using Awareness' security and permissioning capabilities, Sg2 can also determine what kind of content members can see, creating a customized view for each member and providing Sg2 with the necessary technology to engage their entire membership base.

"When we initiated this effort, we looked for a long-term partner, and we found it with Awareness," said Aaron Schwartz, vice president of Sg2. "Unlike other firms we evaluated, Awareness understood our full vision and worked with us to create a road map to achieve it. The Awareness platform enables us to add social networking features and incorporate member-generated content with our existing content, allowing us to maintain one central location for our clients and other health care industry professionals to access information and collaborate. The community site helps accelerate our vision of transforming the way that health care is delivered by connecting industry professionals around the globe."

"Online communities built on user-generated content can drive huge results for a company," said John Bruce, CEO, Awareness. "Sg2 is really raising the bar for the health care sector by providing their members, experts and the broader health care industry with a platform to learn from each other, share knowledge and become better informed about the market as a whole. Seeing yet another industry embrace Web 2.0 technologies and social media in this way is testament to the power these kinds of communities possess."

About Awareness
Awareness helps companies build and operate branded Web 2.0 communities. These online communities let customers, prospects, employees and partners connect with each other and share content. At the core of the Awareness solution is an on-demand social media platform that combines the full range of Web 2.0 technologies - blogs, wikis, discussion groups, social networking, podcasts, RSS, tagging, photos, videos, mapping, etc. - with security, control and content moderation. Awareness builds these features into complete communities for companies, or customers use the Awareness API and widgets to integrate Web 2.0 technologies into their own web properties. Major corporations such as McDonald's, Kodak, the New York Times, Northwestern Mutual, and Procter & Gamble use Awareness to build brand loyalty, generate revenue, drive new forms of marketing, improve collaboration, encourage knowledge-sharing and build a "corporate memory." Find out more at

About Sg2
Sg2 is an international, future-focused health care intelligence company. We provide expert-led resources, tools and education to enhance performance, drive growth and maximize clinical effectiveness. To learn more about Sg2, visit

The Sg2 online community site is open to all health care industry professionals. Visit and click on the “Join Us” button to register for the online community. Once you become a member, you can view expert blogs, ask questions, share leading practices and expand your professional network.

Media Contact
Jennifer Gazin or Virginia Zimpel

Awareness Contact
Eric Schurr

Sg2 Contact
Aaron Schwartz

Sg2 Media Contact
Janet Haugan