Awareness Launches First Enterprise Social Media Facebook Integration

New York Times Regional Newspaper First to Bring Online Community Content into Facebook Users' Profile Pages

WALTHAM, Mass. -April 15, 2008 -Awareness, Inc. today announced that the company is providing its customers with Facebook integration that allows members of Awareness-powered Web 2.0 communities to interact with their communities via white-labeled applications in their Facebook profiles.

Awareness uses the Awareness Facebook Application Framework to create branded Facebook applications customized for its customers, giving them a new way to engage with their online community members by extending the reach of their communities directly into Facebook and leveraging Facebook's viral promotion features. The Port Charlotte Voice, a New York Times Regional newspaper, is the first customer to implement the Awareness Facebook Application Framework, allowing the newspaper to present a variety of headlines, user-generated content and more from its online Awareness-powered social media community directly into Facebook.

The Awareness Facebook Application Framework is included as part of the Awareness Enterprise Social Media platform and leverages all of the enterprise social media benefits in an existing Awareness-powered community. The application also respects any security or permissioning restrictions built into the community, so it can be used for private and closed communities as well as public and open ones. The application, which will appear in the Facebook directory when registered with Facebook, is installable by any Facebook user and can be shared using standard Facebook application sharing functionality.

"Awareness counts some of the largest enterprise brands as customers of its enterprise social media platform and this release extends the reach of these communities to Facebook users to maximize community visibility and engagement," said Eric Schurr, vice president of marketing, Awareness. "Presenting fully-branded content into the highly connected audience of Facebook is another way for our customers to take advantage of social media and encourage robust community participation."

To view the Port Charlotte Voice's Awareness-powered Facebook application, please visit or the Awareness website at

About Awareness
Awareness helps companies build and operate branded Web 2.0 communities. These online communities let customers, prospects, employees and partners connect with each other and share content. At the core of the Awareness solution is an on-demand social media platform that combines the full range of Web 2.0 technologies - blogs, wikis, discussion groups, social networking, podcasts, RSS, tagging, photos, videos, mapping, etc. - with security, control and content moderation. Awareness builds these features into complete communities for companies, or customers use the Awareness API and widgets to integrate Web 2.0 technologies into their own web properties. Major corporations such as McDonald's, Kodak, the New York Times, Northwestern Mutual and Procter & Gamble use Awareness to build brand loyalty, generate revenue, drive new forms of marketing, improve collaboration, encourage knowledge-sharing and build a "corporate memory." For more information about Awareness, visit

Media Contact
Jennifer Gazin or Virginia Zimpel

Awareness Contact
Eric Schurr