Awareness, Inc. Powers New Online Web Presence for Earth Knowledge

New Online Community Incorporates Social Media Tools to Bring Environmental Information to the Public in a More Interactive Way

WALTHAM, Mass. -April 24, 2008 -Awareness, Inc. today announced that its Enterprise Social Media is powering Earth Knowledge's new website, which leverages social media tools including geo-tagging to make environmental information more accessible and customizable for clients, stakeholders and the general public.

Earth Knowledge, Inc., headquartered in Tucson, Arizona, is a leader in integrating and disseminating earth and environmental science knowledge. Earth Knowledge helps communities, businesses and governments maintain the balance between consumption and preservation of the Earth’s resources. The company's website empowers Earth Knowledge clients and the public to keep current on the latest news, data and commentaries through the use of Google Maps and other Google-based mapping technologies. The company also provides customized websites for clients, integrating diverse environmental information to address specific organizational interests and needs.

Earth Knowledge worked with Awareness' Enterprise Social Media platform, which provides a host of enterprise-ready, Web 2.0 community technologies, to create a website that is a resource for their clients in addition to consumers looking for more information on environmental issues. This knowledge portal is a way for Earth Knowledge to help facilitate the ongoing conversation about the Earth and the environment. In addition, Earth Knowledge provides commentary on the user generated content, posted to the site by experts including Earth Knowledge co-founder Frank D'Agnese.

"By integrating trusted information sources and responsible science, we provide the basic tools required to make sound decisions. Our goal is to help build strong communities and businesses while simultaneously caring for the planet," said Julia Armstrong D'Agnese, Earth Knowledge's CEO and co-founder.

"Our new site gives Earth Knowledge clients, stakeholders and anyone else concerned about the environment access to important information about issues that affect them," said Frank D'Agnese, Earth Knowledge's president and co-founder. "The kind of scientific research and information we uncover can often be hard to find, so our goal is to build a bridge between the scientific community and the people the research impacts. Since these issues are often tied to specific locations, the ability to organize content geographically is extremely valuable because it allows users to find information that affects them by location. The Awareness platform provides a unique and incredibly dynamic way for clients to manage this content and allows broad participation from organizations, stakeholders and the public."

"It's been a pleasure to work with Earth Knowledge and build their community," said John Bruce, CEO, Awareness. "They've been an Awareness customer for some time, and this new community is actually the second major release we've built for them. It shows how adaptive our platform is in providing multiple ways for participants to interact, while the underlying content is managed in a uniform way. This allows us to add features that stimulate continued participation and encourages users to participate with the same content in new ways. We’re excited that we are not only helping Earth Knowledge grow their business, but also involved in a project that helps the planet."

About Earth Knowledge, Inc.
Earth Knowledge develops pioneering ways of integrating and disseminating earth and environmental science information for business and community leaders, scientists, public institutions, and the consumer. It provides these knowledge integration services through sophisticated client consulting and its novel web-based services. The focus of Earth Knowledge's services is on effectively drawing experts and decision-makers together to create cooperative and collaborative solutions that help the Earth's communities thrive. This approach has informed important decisions by the City of Las Vegas, the U.S. Department of Energy, the State of Nevada, and numerous other groups throughout the United States. Find out more at .

About Awareness
Awareness helps companies build and operate branded Web 2.0 communities. These online communities let customers, prospects, employees and partners connect with each other and share content. At the core of the Awareness solution is an on-demand social media platform that combines the full range of Web 2.0 technologies - blogs, wikis, discussion groups, social networking, podcasts, RSS, tagging, photos, videos, mapping, etc. - with security, control and content moderation. Awareness builds these features into complete communities for companies, or customers use the Awareness API and widgets to integrate Web 2.0 technologies into their own web properties. Major corporations such as McDonald's, Kodak, the New York Times, Northwestern Mutual and Procter & Gamble use Awareness to build brand loyalty, generate revenue, drive new forms of marketing, improve collaboration, encourage knowledge-sharing and build a "corporate memory." For more information about Awareness, visit

Earth Knowledge Contact:
Julia Armstrong D’Agnese

Media Contact
Jennifer Gazin or Virginia Zimpel

Awareness Contact
Eric Schurr