Awareness Hosts Webinar Series on Online Community Best Practices

Awareness Founder and CTO David Carter to Discuss Concepts for Measuring ROI and Encouraging Frictionless Participation

WALTHAM, Mass. -May 6, 2008 -Awareness, announced the first two webinars in a new series on best practices for your online community with David Carter, Awareness founder and chief technology officer:

  • Measuring ROI around Web 2.0: Thursday, May 22 at 2:00 p.m. EDT. To register for the webinar, please click here.
  • Frictionless Participation: Wednesday, June 18 at 2:00 p.m. EDT. To register for the webinar, please click here.

As a leading provider of enterprise social media solutions, Awareness has worked with a broad range of companies in a variety of different industries and has collected a series of best practices from these experiences. In these webinars, David will discuss how to approach central issues associated with establishing Enterprise 2.0 initiatives, and how to answer the question: How do you declare a community successful?

The webinars will cover:

  • Concepts for measuring ROI in enterprise social media;
  • Steering the community for higher return;
  • Turning campaigns into capture points for user-generated content;
  • Encouraging the right kind of participation;
  • Using member profiles and social networking to unite your community.

As Chief Technology Officer and a founder of Awareness, David has helped companies such as McDonald's, Kodak, the New York Times Company, Northwestern Mutual and Procter & Gamble successfully plan and implement robust social media programs to engage customers, prospects and partners to achieve real business value.

To register for the webinar, please click here.

About Awareness
Awareness helps companies build and operate branded Web 2.0 communities. These online communities let customers, prospects, employees and partners connect with each other and share content. At the core of the Awareness solution is an on-demand social media platform that combines the full range of Web 2.0 technologies - blogs, wikis, discussion groups, social networking, podcasts, RSS, tagging, photos, videos, mapping, etc. - with security, control and content moderation. Awareness builds these features into complete communities for companies, or customers use the Awareness API and widgets to integrate Web 2.0 technologies into their own web properties. Major corporations such as McDonald's, Kodak, the New York Times, Northwestern Mutual and Procter & Gamble use Awareness to build brand loyalty, generate revenue, drive new forms of marketing, improve collaboration, encourage knowledge-sharing and build a "corporate memory." For more information about Awareness, visit

Media Contact
Jennifer Gazin or Virginia Zimpel

Awareness Contact
Eric Schurr