Awareness, Inc. Powers Online Community for Oracle Applications Users Group

New Collaborative Web 2.0 Community Drives Innovation and Knowledge Capture for the Oracle Applications Users Group

WALTHAM, Mass. -May 7, 2008 -Awareness, Inc., the leader in Enterprise Social Media, today announced that the company has built and deployed a Web 2.0 community for the Oracle Applications Users Group (OAUG) called Knowledge Base. The OAUG is a global organization whose purpose is to enhance the capabilities of Oracle users in their use and management of Oracle applications. The Knowledge Base community connects these thousands of consultant and user members to share and leverage new and existing knowledge and to promote rapid innovation.

With the Awareness platform, which offers a host of social media tools including social networking, blogs, wikis and tagging, The OAUG is creating a forum for capturing and sharing important company knowledge and information, as well as enhancing collaboration between users in disparate fields and locations. The online community facilitates communication and provides a centralized hub for users to create, catalog and share knowledge articles ranging from a single sentence tip or technique to a white paper for re-engineering an entire business process. The Awareness platform enables users to evaluate and rank the articles to ensure that the most relevant and helpful information is readily available.

"The Oracle Applications Users Group is dedicated to continually improving its knowledge and use of Oracle's myriad solutions," said John Bruce, CEO of Awareness. "The group's decision to deploy an Awareness online community is perfectly aligned with that spirit and testament to our ability to combine the freedom of Web 2.0 with the necessary control of the enterprise to provide real value to our customers."

About Awareness
Awareness helps companies build and operate branded Web 2.0 communities. These online communities let customers, prospects, employees and partners connect with each other and share content. At the core of the Awareness solution is an on-demand social media platform that combines the full range of Web 2.0 technologies - blogs, wikis, discussion groups, social networking, podcasts, RSS, tagging, photos, videos, mapping, etc. - with security, control and content moderation. Awareness builds these features into complete communities for companies, or customers use the Awareness API and widgets to integrate Web 2.0 technologies into their own web properties. Major corporations such as McDonald's, Kodak, the New York Times, Northwestern Mutual and Procter & Gamble use Awareness to build brand loyalty, generate revenue, drive new forms of marketing, improve collaboration, encourage knowledge-sharing and build a "corporate memory." For more information about Awareness, visit

Media Contact
Jennifer Gazin or Virginia Zimpel

Awareness Contact
Eric Schurr