Awareness, Inc. Named as Finalist in Prestigious MITX Technology Awards

Awareness Recognized for Innovation and Industry Leadership by Massachusetts Innovation & Technology Exchange

WALTHAM, Mass. -May 8, 2008 -Awareness, Inc., the leader in Enterprise Social Media, today announced that the company has been selected as a finalist and one of the leading collaboration and social networking solutions by the 5th Annual MITX Technology Awards.

The MITX Technology Awards recognize innovative technologies developed in the New England area in addition to the organizations responsible for driving these revolutionary advancements.

"In its fifth year, the MITX Technology Awards have attracted some of the most distinguished technological innovations that the region has to offer," said Kiki Mills, executive director of MITX. "It is this tremendous interest that enables our organization to accomplish its mission of uniting the brightest minds in the digital marketing, media and technology community and honoring their outstanding achievement."

"We're honored that MITX has recognized us for our leadership and innovation in the social media space by selecting us as a finalist for the MITX Technology Award for Collaboration & Social Networking," said Eric Schurr, VP of Marketing at Awareness. "Not only does this recognition validate our industry-leading approach to enterprise social media, but it serves as testament to the tremendous benefits that Web 2.0 can bring to businesses of all sizes. We are truly passionate about helping our customers succeed and this honor from MITX underscores that passion."

Awareness will be recognized by the MITX Technology Awards at a ceremony taking place at the Royal Sonesta Hotel on Tuesday, June 3, 2008.

About MITX
Established in 1996, MITX—the Massachusetts Innovation & Technology Exchange is the leading industry organization focused on the web, bringing together the digital technology, marketing and media community to engage in what is next for the web and how it will impact the marketing and business worlds. Reaching more than 6,000 professionals in New England, MITX is a dynamic and growing community of thought leaders, collaborators, and individuals in search of insight, education and opportunity. With more than 60 events annually, MITX provides its members with the opportunity to promote their companies to targeted audiences and provides a valuable forum for networking to source potential business leads, partnerships, ideas, funding and other likeminded peers in the industry. MITX is headquartered in Cambridge, Mass. For more information please go to

About Awareness
Awareness helps companies build and operate branded Web 2.0 communities. These online communities let customers, prospects, employees and partners connect with each other and share content. At the core of the Awareness solution is an on-demand social media platform that combines the full range of Web 2.0 technologies - blogs, wikis, discussion groups, social networking, podcasts, RSS, tagging, photos, videos, mapping, etc. - with security, control and content moderation. Awareness builds these features into complete communities for companies, or customers use the Awareness API and widgets to integrate Web 2.0 technologies into their own web properties. Major corporations such as McDonald's, Kodak, the New York Times Company, Northwestern Mutual and Procter & Gamble use Awareness to build brand loyalty, generate revenue, drive new forms of marketing, improve collaboration, encourage knowledge-sharing and build a "corporate memory." For more information about Awareness, visit

Media Contact
Jennifer Gazin or Virginia Zimpel

Awareness Contact
Eric Schurr