Awareness, Inc. CEO to Present at Enterprise 2.0 Event

John Bruce to Discuss the Power of Enterprise Social Media at Enterprise 2.0 Conference

WALTHAM, Mass. -May 27, 2008 -Awareness, Inc., the leader in enterprise social media, today announced that CEO John Bruce will be presenting at the Enterprise 2.0 Conference on how organizations can leverage the power of social networks for business value.

The panel, titled, "Social Networks: Transforming Work Models & Community Relationships" will be moderated by Mike Gotta, Principal Analyst at the Burton Group. The session will take place on Wednesday, June 11, from 2:15-3:15 p.m., and will address how social network sites and related social media tools can be used to deliver enterprise value in response to strategic challenges related to innovation, talent management, customer relationships and workforce agility.

At the conference, Awareness will also be announcing a major product release as well as a significant partnership, and will be showcasing the latest version of its enterprise social media platform at booth 315.

Enterprise 2.0 is a global event focusing on the influence of Web 2.0 in the enterprise, showcasing new social networking and social media technologies for enterprise use. The event will feature five conference tracks, multiple in-depth tutorial sessions and vendor expo.

About Awareness
Awareness helps companies build and operate branded Web 2.0 communities. These online communities let customers, prospects, employees and partners connect with each other and share content. At the core of the Awareness solution is an on-demand social media platform that combines the full range of Web 2.0 technologies - blogs, wikis, discussion groups, social networking, podcasts, RSS, tagging, photos, videos, mapping, etc. - with security, control and content moderation. Awareness builds these features into complete communities for companies, or customers use the Awareness API and widgets to integrate Web 2.0 technologies into their own web properties. Major corporations such as McDonald's, Kodak, the New York Times Company, Northwestern Mutual and Procter & Gamble use Awareness to build brand loyalty, generate revenue, drive new forms of marketing, improve collaboration, encourage knowledge-sharing and build a "corporate memory." For more information about Awareness, visit

Media Contact
Jennifer Gazin or Virginia Zimpel

Awareness Contact
Eric Schurr