UK's Largest Independent Online Fashion and Beauty Retailer Debuts ASOS Life Powered by Awareness, Inc.

Waltham, MA — June 3, 2022 — Awareness, Inc., the leading provider of on-demand social media marketing software, today announced that ASOS launched ASOS Life, an online community powered by Awareness that facilitates interaction and conversation between the brand and its customers.

Established in June 2000, is the UK's largest independent online fashion and beauty retailer. With over 21,300 branded and own label products available and 1000 new lines added each week, is rapidly becoming the market leader in the UK online fashion world. Aimed primarily at fashion forward 16-34 year olds, attracts over 5.3 million unique visitors a month and has 2.3 million registered users.

"Our goal is to build on the enthusiasm our customers have for our brand by connecting them with each other and ASOS Insiders, to talk fashion, shopping and all things ASOS" said James Hart, Marketplace and Community Director, Asos. "Awareness' social media platform and experience in the space has allowed us to quickly build an online community that is fully integrated into the ASOS shopping experience."

ASOS Life is open to all ASOS customers and anyone who is interested in discussing the latest fashion trends. After registering, customers can create blog posts, interact in discussions, form groups around topics of their choice, submit and share ideas, and connect with other community members. The result is a dynamic and vibrant social network of individuals who are passionate about fashion.

Some of the features of ASOS Life include:

  • Discussion forum and blog platform featuring conversations around the latest fashion trends and topics
  • Deep social networking allows community members to connect with each other and form their own groups.
  • Idea sharing allows customers to share their ideas on their preferences and voting that allows the community as a whole to select the most popular ideas
  • Use of SSO technology to allow customers to sign up and into the community using their shopping account login details

"Marketers are searching for innovative and efficient ways achieve their marketing goals," said Robin Hopper, Founder and CEO of Awareness, Inc. "Progressive companies like ASOS are adopting social networking as a way to engage in a dialog with their customers, improve the overall customer experience and gain valuable insight into their preferences. We are very excited to be working with ASOS and are looking forward helping them continue to build their customer relationships."

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About Awareness

Awareness builds online communities for companies who want to leverage social media marketing to engage with their customers, build their brand, and increase revenues. An early leader in enterprise social media, Awareness works with some of the world's most respected companies, including Kodak, McDonald's, Procter & Gamble, and Hershey's, to transform their marketing and create deeper relationships with customers. The Awareness solution features an on-demand Social Media Marketing Platform that combines user-generated content and social networking with security and control. Awareness also provides strategic guidance, best practices, and expert services to design, implement, and manage social communities.

Backed by Greylock Partners and NorthBridge Venture Partners, Awareness is headquartered in Waltham, Massachusetts.

Media Contact

Mike Lewis
Twitter: @bostonmike

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