Awareness Announces Major New Release of Enterprise Social Media Platform

Awareness Summer 2008 Drives Increased Community Participation with Microsoft SharePoint Integration, Enhanced Social Networking and Portable Widgets for Any Website

WALTHAM, Mass. -June 9, 2008 Awareness, Inc., the leader in enterprise social media, today announced that the company has released the latest version of its platform, Awareness Summer 2008. This new release enables Awareness customers, such as P&G;, McDonald's and JetBlue, to drive higher user engagement, extend their communities to new points of participation on the Internet and better manage communities through increased insight.

The Awareness Summer 2008 platform release allows for the creation of communities that broadly connect people and content through new enhancements that include Microsoft SharePoint integration (announced today), advanced social networking functionality and portable widgets that extend Awareness-powered Web 2.0 communities to any website and third-party services such as iGoogle and Facebook. In addition, administrators of Awareness communities now have more advanced self-service reporting and metrics functionality to more clearly understand and manage community activities.

Awareness Summer 2008 features and benefits include:

  • Microsoft SharePoint Integration – Microsoft SharePoint users can now engage and directly connect with Awareness-powered, external-facing Web 2.0 communities, bringing the value of external-facing social media to SharePoint users. This integration was made possible through a strategic relationship with Microsoft; for more details, please see the accompanying press release .

  • Rich User Experience – Advanced social networking, a customizable user interface and the ability to create social groups within communities make a richer user experience that further drives user engagement and participation. New features include:
    • People lists, Status, Profile Privacy, Presence and Activity Feeds;
    • Personalized drag and drop user interface;
    • Neighborhoods – where community administrators can create structured social areas that feature sophisticated security and customization; and,
    • Groups – where users can create ad-hoc social areas that other users can join by invitation or by request.
  • Broadly Connecting People and Content – The new version allows organizations to broadly connect people and content by using Awareness’ portable widgets and improved API.
    • Portable widgets allow Awareness-powered communities to be extended to any page on the Internet. These widgets span a wide range of Awareness capabilities, including displaying and contributing community content, social networking features and more. Awareness widgets can be rapidly placed on any HTML page or third party services such as Facebook and iGoogle.
    • The Awareness API has been extended to include the entire range of Awareness community and administrative level capabilities. This empowers companies and partners to build their own communities and integrate with other collaboration and social networking services.
  • Improved Community Insight – Awareness administrators now have increased self-service capability to report and graph participation and success metrics in their communities, including user activity, content activity and more.

  • High Performance and Scalability – Awareness Summer 2008 is optimized to scale and perform for the large communities and volumes that Awareness powers. Awareness benchmarking results show 10 to 20 times performance improvements over the current Awareness release.

"We see Awareness as a long term partner, and this latest release brings the Awareness platform to the next level, offering great new social networking capabilities, advanced reporting and community management that will really help encourage robust community participation," said Aaron Schwartz, vice president of Sg2, an international, future-focused health care intelligence company. "With Awareness, Sg2 has been able to create a virtual meeting place for health care industry professionals, and the value we’ve seen from this partnership will only be strengthened by the company’s continued momentum and innovation."

"Over the last year, the Enterprise 2.0 space has gathered significant momentum. We've been working with leading companies to realize the business potential of social media and the benefits of using Web 2.0 communities to stimulate conversations between employees, customers and partners around their brands," said John Bruce, CEO of Awareness. "Our Awareness Summer 2008 release builds on this and lets customers offer their community members a wider variety of engagement points across the Web and a user experience that really encourages participation."

About Awareness
Awareness helps companies build and operate branded Web 2.0 communities. These online communities let customers, prospects, employees and partners connect with each other and share content. At the core of the Awareness solution is an on-demand social media platform that combines the full range of Web 2.0 technologies - blogs, wikis, discussion groups, social networking, podcasts, RSS, tagging, photos, videos, mapping, etc. - with security, control and content moderation. Awareness builds these features into complete communities for companies, or customers use the Awareness API and widgets to integrate Web 2.0 technologies into their own web properties. Major corporations such as McDonald's, Kodak, the New York Times Company, Northwestern Mutual and Procter & Gamble use Awareness to build brand loyalty, generate revenue, drive new forms of marketing, improve collaboration, encourage knowledge-sharing and build a "corporate memory." For more information about Awareness, visit

Media Contact
Jennifer Gazin or Virginia Zimpel

Awareness Contact
Eric Schurr