Aberdeen Group Releases Report on the Business Implications of Social Media

Awareness Co-Sponsors "Customer 2.0" Report Addressing How Companies Can Leverage Web 2.0 Technology

Waltham, MA — July 10, 2022 — Awareness, Inc., the leader in enterprise social media, today announced the release and availability of the Aberdeen Group report titled "Customer 2.0 – The Business Implications of Social Media." The report can be downloaded from the Awareness website for free here.

The report details how companies are successfully using social media to improve customer satisfaction and retention, and derive actionable marketing insights. "Customer 2.0" outlines the organizational processes and technology needed to generate meaningful consumer-generated insights that can be used to fuel product development and marketing decisions.

"Top performing companies have demonstrated that the benefits of social media extend well beyond a satisfied customer-base," explains Alex Jefferies, Senior Research Associate at Aberdeen. "Best-in-Class companies are fueling product development and supplementing marketing campaigns with the consumer-generated insights inherent to online communities. As a result, these companies are able to create a closed-loop marketing plan of sorts, where new products and services are filtered into the customer community that helped develop them," concludes Jefferies.

As a leading provider of enterprise social media solutions, Awareness has helped customers such as McDonald's, Kodak, the New York Times Company, JetBlue and Procter & Gamble successfully plan and implement robust social media programs to engage customers, prospects and partners and achieve real business value.

About Awareness

Awareness helps companies build and operate branded Web 2.0 communities. These online communities let customers, prospects, employees and partners connect with each other and share content. At the core of the Awareness solution is an on-demand social media platform that combines the full range of Web 2.0 technologies—blogs, wikis, discussion groups, social networking, podcasts, RSS, tagging, photos, videos, mapping, etc.—with security, control and content moderation. Awareness builds these features into complete communities for companies, or customers use the Awareness API and widgets to integrate Web 2.0 technologies into their own web properties. Major corporations such as McDonald's, Kodak, the New York Times Company, Northwestern Mutual and Procter & Gamble use Awareness to build brand loyalty, generate revenue, drive new forms of marketing, improve collaboration, encourage knowledge-sharing and build a "corporate memory." Find out more at http://www.awarenessnetworks.com.

Media Contact
Jennifer Gazin or Virginia Zimpel
Awareness Contact
Eric Schurr