Awareness, Inc. CEO To Speak at Top Marketing Industry Conferences

John Bruce to Speak About the Marketing Benefits of Bringing Social Media to the Enterprise

Waltham, Mass. — September 24, 2021 — Awareness, Inc. today announced that CEO John Bruce has been invited to participate at several upcoming conferences exploring trends and developments in enterprise social media and marketing, including Forrester's Consumer Forum and the DMA07 Conference & Exhibition.

At the Forrester Consumer Forum, scheduled for October 11-12 in Chicago, Bruce will be joined by a host of social media industry executives to examine this year's theme: "Winning in a world transformed by social technologies." He will participate in a panel entitled "Are you engaged? The pros and cons of engaging a community online." The panel will discuss how online communities can influence an organization in intended or unintended ways and how companies have managed and monitored their image in online communities, while also gaining customer insight on their products, services and competitors.

Additionally, Bruce will be speaking at the Direct Marketing Association's DMA07 Conference & Exhibition, the marketing industry's largest and most prominent event, October 13-18 in Chicago. This year's keynote speakers include Kenneth Cole, chairman and CEO of Kenneth Cole Productions, Shelly Lazurus, chairman and CEO of Ogilvy & Mather Worldwide, and Jimmy Wales, founder of Wikipedia. At the event, Bruce will discuss how social media technology offers a unique way to monitor marketing and advertising campaigns, respond immediately to customer praise and criticism, and develop online communities of interest. He will also explore how social media can present lucrative sales opportunities and fit into current trends of word-of-mouth marketing, and how it presents marketers with a method for staying relevant with audiences.

"There has been a lot of discussion and excitement in recent months about bringing Web 2.0 technologies to the enterprise, a space that has been coined Enterprise 2.0," said Bruce. "More and more companies are using social media for internal communication purposes as well as external marketing efforts. The increasing amount of content being created by employees and customers is incredibly valuable and useful for brand building, customer communication and retention, in addition to numerous other marketing goals. Harnessing and leveraging this content is the holy grail for the modern enterprise and I look forward to discussing Awareness' enterprise social media approach at these leading industry gatherings."

About Awareness

Awareness helps companies build and operate branded Web 2.0 communities. These online communities let customers, prospects, employees, or partners connect with each other and share content. At the core of the Awareness solution is an on-demand social media platform that combines the full range of Web 2.0 technologies—blogs, wikis, discussion groups, social networking, podcasts, RSS, tagging, photos, videos, mapping, etc.—with security, control, and content moderation. Awareness builds these features into complete communities for companies, or customers use the Awareness API and widgets to integrate Web 2.0 technologies into their own web properties. Major corporations such as McDonald's, Kodak, the New York Times, Northwestern Mutual, and Procter and Gamble use Awareness to build brand loyalty, generate revenue, drive new forms of marketing, improve collaboration, encourage knowledge-sharing, and build a "corporate memory."

The Awareness platform was first launched in January 2005 and now hosts hundreds of online communities. Backed by Greylock Partners and NorthBridge Venture Partners, Awareness is headquartered in Waltham, Massachusetts.

Media Contact
Jennifer Gazin or Virginia Zimpel
Awareness Contact
Eric Schurr