Awareness, Inc. Unveils Report on Myths and Realities of Enterprise Blogging and Social Media

Waltham, MA — October 4, 2021 — Awareness, Inc., an on-demand social media platform where enterprises deploy Web 2.0 technologies to achieve real business benefits, today announced the release of its latest report on enterprise social media, "Six Myths and Realities of Blogging and Social Media in the Enterprise." To download the free report, click here.

To clarify some of the misconceptions about blogging for business, Awareness compiled a number of enterprise and social media best practices based on the company's expertise in deploying hundreds of communities in leading enterprises and organizations across many industries, including financial services, hospitality, online publications and retailers. The report outlines the top six myths associated with enterprise blogging and social media initiatives and the correlating realities.

The report is a guide for organizations seeking to effectively utilize blogs and other social media at the corporate level. The myths explored in the report include:

  • Guidelines are the holy grail for reducing corporate blogging risk
  • To build a successful corporate blog, companies should select the right people to blog
  • Company blogs are mainly effective as a PR and marketing tool
  • Creating celebrity bloggers is key
  • Simply giving all staff blogs will foster a successful enterprise program
  • Blogs are the only tool needed to foster employee communication and encourage customer interaction

"Working closely with our customers has given us great exposure to what works and what simply does not", said John Bruce, CEO of Awareness. "People have a whole set of preconceived notions about how they think they should roll out corporate blogs, wikis, etc. Our extensive experience has allowed us to develop this set of best practices which we're hoping will guide other companies in their social media initiatives."

To learn more about the myths and realties of blogging and social media in the enterprise, the Awareness report is available for free download here.

About Awareness

Awareness helps companies build and operate branded Web 2.0 communities. These online communities let customers, prospects, employees, or partners connect with each other and share content. At the core of the Awareness solution is an on-demand social media platform that combines the full range of Web 2.0 technologies—blogs, wikis, discussion groups, social networking, podcasts, RSS, tagging, photos, videos, mapping, etc.—with security, control, and content moderation. Awareness builds these features into complete communities for companies, or customers use the Awareness API and widgets to integrate Web 2.0 technologies into their own web properties. Major corporations such as McDonald's, Kodak, the New York Times, Northwestern Mutual, and Procter and Gamble use Awareness to build brand loyalty, generate revenue, drive new forms of marketing, improve collaboration, encourage knowledge-sharing, and build a "corporate memory."

The Awareness platform was first launched in January 2005 and now hosts hundreds of online communities. Backed by Greylock Partners and NorthBridge Venture Partners, Awareness is headquartered in Waltham, Massachusetts.

Media Contact
Jennifer Gazin or Virginia Zimpel
Awareness Contact
Eric Schurr