Kodak to Discuss Success with Social Media Marketing in Awareness, Inc. Webinar

Waltham, MA - November 04, 2021 - Awareness, Inc., the social media marketing company, today announced a webinar highlighting how Kodak has used online communities as a driver of its social media marketing strategy. The webinar, "Kodak Moments and Social Media" will occur on Wednesday, November 19th at 2:00 p.m. EST. To register for the complimentary webinar, visit here.

Kodak is a pioneer, innovator and award winner in social media marketing. In 2006, the company launched two Awareness-powered blog communities - A Thousand Words and A Thousand Nerds (now Plugged In) - to enhance its communication with consumers and the imaging community in general. In the two years that the communities have been live, they have generated great results for Kodak, including positive viral buzz, a loyal and growing readership, industry success and recognition, and robust employee participation.

In this webinar the brains behind the Kodak social media initiative, Tom Hoehn, director, brand communications and convergence media; Jenny Cisney, chief blogger; and Krista Gleason, manager, corporate media relations, will discuss:

  • Why Kodak got into social media;
  • What forms of social media they are using;
  • What benefits (ROI) they have seen from their work and how are they able to measure their success;
  • Best practices and lessons learned.

You can register for the free webinar here.

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About Awareness

Awareness builds online communities for companies who want to leverage social media marketing to engage with their customers, build their brand, and increase revenues. An early leader in enterprise social media, Awareness works with some of the world's most respected companies, including Kodak, McDonald's, Procter & Gamble, and Hershey's, to transform their marketing and create deeper relationships with customers. The Awareness solution features an on-demand Social Media Marketing Platform that combines user-generated content and social networking with security and control. Awareness also provides strategic guidance, best practices, and expert services to design, implement, and manage social communities.

Backed by Greylock Partners and NorthBridge Venture Partners, Awareness is headquartered in Waltham, Massachusetts.

Media Contact

Jennifer Gazin or Virginia Zimpel

Awareness Contact

Mike Lewis
Twitter: @bostonmike

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