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Go Red For Women is the American Heart Association's nationwide movement to wipe out heart disease, the #1 killer of women. One in three women gets heart disease (yes, you read that right... one in three) yet the common perception is that heart disease is a "man's" disease.

goredforwomen.org celebrates the power of banding together and fighting back by encouraging women to submit their stories, words of support, advice, and engage in discussion.    

Awareness powers these aspects of the site - allowing visitors to share and discuss their videos, text stories and photos. Awareness partner Edelman Interactive has done a great job weaving user generated content into the experience and anyone considering video submissions should look at their director's toolkit for ideas on encouraging participation. 

Spend some time on the site - the stories are inspiring! 
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