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Great Post on E-Marketing Performance by Stoney deGeyter - Social Media Marketing is Branding

Stoney deGeyter writes, “Think of all the ways that companies use
branding to build awareness of themselves or to promote their social
awareness and customer service values. None of these things lead
directly to conversions but they do lead to higher company awareness
and the good old fashioned fuzzy-feelings we get when we know that that
we are valued as a customer. Because of the direct interaction social
media affords the client with their customers, it truly is better than
any branding campaign, including one-on-one customer service.”

Very compelling, read more: Social Media Marketing is Branding
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