Product Overview

AWARENESS IS AN ON-DEMAND SOCIAL MEDIA PLATFORM WHERE ENTERPRISES DEPLOY WEB 2.0 TECHNOLOGIES TO ACHIEVE REAL BUSINESS BENEFITS.

Awareness is an on-demand social media platform where enterprises deploy Web 2.0 technologies to achieve real business benefits. With Awareness you will leverage the power of user-generated content – blogs, wikis, podcasts, RSS, social networking, photos, videos, forums, discussion groups, etc. – to create on-line communities that connect your employees, customers, prospects, and partners. Major corporations such as McDonald’s, Kodak, the New York Times, Northwestern Mutual, and Cannondale Bicycle Corp. use Awareness to improve employee communication and collaboration, drive new forms of revenue and channels, conduct market research, and create a “corporate memory.” With Awareness, your communities can be seamlessly integrated into your current intranet or public web site or presented as a new branded web presence. Because Awareness is a managed, hosted solution, you can focus on maximizing the value of deploying social media to improve your business while Awareness ensures a reliable, high-performing user experience.

What makes Awareness unique? Only Awareness addresses the needs of the three key audiences of any enterprise Web 2.0 initiative -- the community members, the community administrators, and the IT department –with a uniform architecture for all user-generated content.

•  Community Members: The most flexible participation experience.
•  Community Administrators: The most robust administration tools.
•  Enterprise IT: Built for enterprise deployment.
•  Web 2.0 Uniform Content: One architecture for all user-generated content.

To read more about Awareness’s unique attributes click here.


"Leads the market with its robust blogging capabilities and its strong strategic vision"

The Forrester Wave: Blogging Platforms, Q2 2006. Forrester Research. June 2006.