Enterprise 2.0 is here to stay...or so they're saying....

CIO has released an interesting - and very lengthy article on Enterprise 2.0 and the fact that it's inevitable for all companies that plan on progressing with the times. The article is titled "Enterprise 2.0 - What is it good for?"  A great quote from the article is, "Web 2.0 is here to stay and companies who ignore it do so at their peril."  I couldn't agree more!

The article focuses on a 12-step guide to getting the most out of Web 2.0 tools and making it "safe-for-purpose".  The steps are insightful, in depth and more importantly, logical.  It's a great resource for those researching social media for the enterprise as well as for those who are having difficulty embracing it.  It will give some guidance as to why you should.

I had started to ramble on, sighting key text from the article that I felt was important to mention however I just pressed delete and will allow for you to decide what is relevent in your exploration of enterprise social media. 

You can read the article here.  Enjoy!

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