Past Webinars

2008 Tribalization of Business Study

Awareness Webinar August 7, 2021

Are you interested in learning how Web 2.0 online communities are being leveraged by enterprises to produce real business benefits? This Awareness Webinar, featuring Deloitte & Touche and Beeline Labs deals with how to leverage and measure the use of communities for your business.

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Fact Sheets, Reports, and Whitepapers

Collaboration and Social Media 2008

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Gilbane Report June 23, 2022

Awareness is excited to share with you the Gilbane report, Collaboration and Social Media 2008. Awareness participated in research for this study. The report shows how social media, based on "Web 2.0" technologies, is approaching the tipping-point. First generation tools now in widespread use, such as text-oriented email, web sites, and shared workspaces, are soon to be supplemented by social media applications that incorporate blogs, wikis, social bookmarking, rich media, and other innovative technologies. The Gilbane research report predicts the transition from horizontal applications to vertical solutions, and offers a number of strategies to help companies with the transition.

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