Past Webinars

Why social media is your best marketing strategy in a recession

Awareness Webinar with Forrester's Josh Bernoff, December 10, 2021

Webinar with Forrester's Josh Bernoff

Are you a marketer looking for better ways to invest your budget during the recession? A recent Forrester Research study showed that more than 40% of marketers using social networks and user-generated content would increase their investments in a recession.

Social Media Marketing: An effective way to engage your customers and stimulate your prospects!

Awareness Webinar with Forrester Analyst, Jeremiah Owyang October 16, 2021

Webinar with Forrester Analyst, Jeremiah Owyang

Have you heard of the excitement around social media and are you trying to figure out how to include it in your marketing mix? Are you trying to determine where your company should dive in and how to leverage an external-facing community? If so, then it's a great time for you to join us for a free webinar with Forrester's Social Computing analyst Jeremiah Owyang as he discusses how to approach building a branded community for your company and how social media can help you engage your customers, stimulate your prospects, and build your brand.

Rev up your social media marketing strategy!

Awareness and Communispace Webinar October 2, 2021

Rev up your social media marketing strategy! Learn how both public and private online communities are fueling innovation and accelerating growth. Awareness, the leader in social media marketing, is teaming up with Communispace, the pioneer in building and facilitating private online communities, to show you how it's done.

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2008 Tribalization of Business Study

Awareness Webinar August 7, 2021

Are you interested in learning how Web 2.0 online communities are being leveraged by enterprises to produce real business benefits? This Awareness Webinar, featuring Deloitte & Touche and Beeline Labs deals with how to leverage and measure the use of communities for your business.

The Value of Social Networking for the Enterprise

Awareness Webinar July 22, 2021

Are you interested in learning about the ROI of social networking for the enterprise? Do you often ask yourself, "What types of metrics are we looking for and how do we find them?" If so, we encourage you to join us July 22nd at 2:00 PM EST for a webinar with Forrester Analyst Oliver Young.

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Online Community Best Practices: Frictionless Participation

Awareness Webinar June 18, 2022

Awareness Founder and CTO, Dave Carter will be hosting a series of Webinars discussing online community best practices. The first two Webinars, Dave will be reviewing the following topics: Measuring ROI around Web 2.0 and Frictionless Participation.

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Online Community Best Practices: Measuring ROI around Web 2.0

Awareness Webinar May 22, 2022

How do you declare a community successful? The answer depends of course on your business goals. In this Webinar session Awareness Founder and CTO, Dave Carter will review; concepts for measuring ROI in enterprise social media, steering the community for higher return and tangible benefits of enterprise social media.

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Web 2.0 Drives Enterprise Collaboration and Knowledge Capture

Awareness Webinar May 7, 2022

Are you interested in utilizing Web 2.0 to drive collaboration in your enterprise? If so, please join us for a free Webinar with Forrester Analyst Rob Koplowitz as he shares the research he has compiled surrounding this topic.

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Enterprise Social Media:
Five Common Questions and the Lessons Learned

Awareness Webinar April 29, 2022

If you're starting on your first social media initiative, you probably have many of the same questions as others who are also getting started with Web 2.0. As a provider of enterprise social media solutions, Awareness hears a broad range of questions from many companies. These questions span areas such as user participation, community dynamics, community ethics, legal and intellectual property concerns, and technology. We've written a whitepaper that discusses the five most common questions we hear and the real-world lessons we offer as we help customers build effective Web 2.0 strategies. Now we are hosting a Webinar to discuss these findings. Please join us.

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Understanding Online Community Best Practices

Awareness Webinar Mar. 13, 2008

Are you considering creating a Web 2.0 online community but need help in understanding how online community best practices and social media can enable your company to connect you with your customers? If so, listen to this Webinar with renowned Web Strategist and Senior Analyst from Forrester, Jeremiah Owyang.

The New Rules of Marketing and PR with David Meerman Scott

Awareness Webinar Feb. 19, 2008

The Web has profoundly changed the rules. Smart marketers now communicate with buyers through:

  • Content rich Web sites and online
  • Blogs
  • Videos
  • Ebooks
  • Social media and social networking technologies

The products and services offered by tuned in companies resonate with people who willingly buy without being coerced.

How To Think Strategically About Web 2.0 Communities

Awareness Webinar Dec. 11, 2007

Forrester VP Charlene Li is one of the driving forces behind Forresters Social Computing and Web 2.0 research and is one of Forresters most quoted analysts, appearing on CNN, NPR, BBC, the Wall Street Journal, The New York Times, BusinessWeek and many other media outlets. During her eight years at Forrester, Charlene has run the San Francisco office and has led the Forrester marketing and media research team.

In this informational Webinar, Li and Awareness executive Eric Schurr examine how companies can use Web 2.0 communities that feature blogs, wikis, discussion forums, social networking, RSS, tagging, etc. to build their brand, increase customer loyalty, and generate revenue. The Webinar will serve as a robust guide for organizations seeking to strategically use Web 2.0 technologies for business purposes.

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